17 documents found, page 1 of 2
Employer Branding as a Talent Management Tool: A Systematic Literature Revision
Pinto Dos Reis, Isabel; Sousa, Maria José; Dionisio, AndreiaThe aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory correlating the EB concept and TM, and to iden...
Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting a...
Monteiro, Beatriz; Santos, Vasco; Pinto Dos Reis, Isabel; Sampaio, Marta Correia; Sousa, Bruno; Martinho, Filipa; José Sousa, MariaMost business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this di culty, enterprises must invest in employer branding policies and be aware of the factors that di erentiate them from others when attr...
Strategic Talent Management: The Impact of Employer Branding on the Affective C...
Santos, Vasco; Pinto Dos Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta CorreiaIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that t...
Strategic Talent Management: The Impact of Employer Branding on the Affective C...
Alves, Patrícia; Santos, Vasco; Pinto Dos Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia; José Sousa, MariaIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in di erentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that th...
Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting a...
Santos, Vasco; Pinto Dos Reis, Isabel; Sampaio, Marta Correia; Martinho, FilipaMost business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when a...
O PAPEL DA GESTÃO DO CONHECIMENTO NA ESTRATÉGIA ORGANIZACIONAL
Sampaio, Marta Correia; Pinto Dos Reis, Isabel; Martinho, FilipaEm plena Era do Conhecimento, o conhecimento e a capacidade de o criar e utilizar é uma das mais importantes fontes de vantagem competitiva para as organizações, nesse sentido, pareceunos importante compreender o que é o conhecimento, de que forma este se pode gerir e como é que as organizações aprendem, analisando ainda de que forma a gestão do conhecimento pode potenciar a estratégia da organização com vista ...
Recruitment and Selection as a Tool for Strategic Management of Organizations –...
Martinho, Filipa; Pinto Dos Reis, Isabel; Sampaio, Marta CorreiaThe main purpose of this study is to acknowledge how can recruitment process & selection be used as a strategic partner in the management of current organizations. Having as a reference an international prestigious organization recognized, El Corte Ingles, this case study will go from an analysis of the state of the art of this topic, trying to understand how to find different and innovative ways to use, whethe...
4.0 Leadership Skills in Hospitality Sector
Santos, Vasco; Pinto Dos Reis, Isabel; Sampaio, Marta CorreiaThis paper intends to analyses leadership skills in the hospitality sector in the era of 4.0 industry. The purpose is to explore the role of multi‐level forms of leadership and the profiles identified by the hospitality professionals. This is a quantitative study based on an online survey applied to two hotels, and the following research question have guided the present study: What are the 4.0 Leadership Skills...
Employer Branding: The Power of Attraction in the EB Group
Santos, Vasco; Monteiro, Beatriz; Martinho, Filipa; Pinto Dos Reis, Isabel; Sousa, Maria JoséEmployer branding of companies, organisations, and firms have recently been in focus as an essential dimension in the process of recruitment facilitating the attraction and retention the best talents. The purpose of this study is to examine the power of attraction of the EB Group, as an employer brand, considering the perception that students who attend higher education have about it. A self-administered survey...
A LIDERANÇA NO FEMININO E OS ESTILOS DE COMUNICAÇÃO: O PAPEL MODERADOR DO EFEIT...
Norte, Mariana; Pinto Dos Reis, IsabelNos últimos anos, as organizações têm revisto a postura da mulher no que toca ao seu contributo estratégico, e como resultado disso as empresas estão a abrir espaço para a presença feminina em postos de liderança. O Exército Português foi umas das organizações mais retraídas em relação à inclusão do sexo feminino e à medida que subimos na hierarquia da instituição, o número de mulheres existentes é menor. A lid...