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A Interação das Marcas com o Público através do Facebook: O Mercado dos Smartph...

Pintor, Simão; Teixeira, Sandrina; Ribeiro, Anabela

Social networks, and Facebook in particular, play a huge role for brands in the time being, since they are a powerful vehicle for them to interact with their customers and potential customers. A single post done through a computer, tablet or smartphone can reach millions of people in a very short time.Therefore, it is essential to understand the importance for brands of investing in the management of this inter...

Date: 2014   |   Origin: International Journal of Marketing, Communication and New Media
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