2 documents found, page 1 of 1
Fundamentals of a digital marketing plan for a tourism infrastructure in Alentejo
Popova, Mariia; Fonseca, Manuel José Serra da; Garcia, Jorge Esparteiro; Andrade, José GabrielBook series: Lecture Notes in Networks and Systems (LNNS,volume 802); There is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to analyze the strengths a...
Casa Pereirinha - a marketing plan for a pateo house in Alentejo
Popova, MariiaMestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, Instituto Politécnico de Viana do Castelo e P. Porto; There is no doubt that tourism benefits Portugal's economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global ...