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The construction of organizational identity: discourses on a Brazilian private ...
Souza,Mariana Mayumi Pereira de; Carrieri,Alexandre de Pádua; Faria,Antônio Augusto Moreira deConsidering the current organizational macro-environments, we notice that competitors have become more aggressive. At the same time, some stakeholders are expecting more from organizations in relation to social and environmental issues. Therefore, in order to survive in this context, it is crucial for organizations to know better their identity, which is projected by different means of communication to its inte...
Date: 2008
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Origin: Oasisbr