14 documents found, page 1 of 2

Editorial

muSEAum: branding e comunicação dos museus de mar de Portugal

Portugal detém um vasto património cultural marítimo, que abrange temas tão diversos, como a pesca do bacalhau, a indústria conserveira, a construção naval, a caça da baleia, a arqueologia subaquática, entre outros. O património marítimo pode ser encontrado em vários museus e outras organizações que possuem coleções relacionadas com a temática marítima. O projeto de investigação “muSEAum – Museus de Mar de Port...

Memórias imersivas da Nazaré : mergulhar no passado e especular sobre o futuro ...

Aqui o convite a mergulhar no passado é ancorado num caso particular: a colecção de 49 pares de fotos estereoscópicas da Nazaré de autoria de Álvaro Laborinho, datadas de inícios do século XX, que integram a coleção do Museu Dr. Joaquim Manso da Nazaré. Este núcleo de fotografias inclui chapas em vidro e cartões estereoscópicos, materiais estes datados de 1913 a 1932. Estas fotografias repetem muitos dos temas ...

Television reshaped by big data : impacts and implications for Netflix-like pla...

Television was born analogue, almost 100 years ago: first broadcast across airwaves, then delivered via analogue cable and satellite, to reach millions and millions of people around the world. Like many other industries, television has been under the process of digital transformation, integrating digital technologies in all parts of its value chain, from content production to content distribution. Today, insepa...

Using digital interactive television for the promotion of health and wellness

Digital interactive television (iDTV) is often seen as a platform with great potential to deliver health and wellness content and services directly to people. Despite the advantages of e-Health, public engagement with such services is still limited. Our research assumes that health literacy plays a key role on users’ engagement with these kinds of services and we postulate that it is one of the main predictors ...

How mobile can factor into a location based transmedia storytelling overall str...

Location based transmedia storytelling projects have been recently applied to tourism. They use several communication platforms, each with different objectives and targeting different types of users. These projects have the ability to connect ancient human experiences such as storytelling and games along with locative media, allowing users to explore locations, which are unfamiliar to them. This ...

The role of social media: the TravelPlot Porto case study

Social media plays an essential part on today’s marketing campaigns. It gives brands the opportunity to reach a worldwide audience with few resources, trying to influence the consumer decision-making process. In 2012, Porto became the setting of a pilot location based transmedia storytelling experiment – TravelPlot Porto. During twelve weeks, tourists were invited to physically embark on a treasu...

Digital terrestrial TV switchover process in Portugal : viewers between a rock ...

To understand what are the most significant factors for the Portuguese population to either adopt or reject digital TV, was the main goal of the project “ADOPT-DTV: Barriers to digital television adoption in the context of the digital switchover (PTDC/CCI-COM/102576/2008)”, conducted by Universidade Lusófona de Humanidades e Tecnologias. This project focused on the people who receive free-to- air analogue terre...

Incentives and Barriers to the Adoption of Digital Terrestrial Television in Po...

The success of the transition from analogical terrestrial television to digital terrestrial television – process also known as switch-over – requires the identification of barriers and drivers among the impacted population. Therefore, the study in which this article is based had as main purpose to understand exactly what are those barriers, in order to produce a valid contribution to the several decision makers...

Serviços inclusivos de promoção da saúde e bem-estar via televisão digital: rep...

O desenvolvimento de serviços e conteúdos dedicados a públicos específicos, tendo em consideração as suas preferências, necessidades e atitudes, é um dos desafios da TV do futuro. O projeto “iDTV-Saúde: Serviços inclusivos de promoção da saúde e bem-estar via televisão digital interativa” (UTA-Est/MAI/0012/2009) tem como principal objetivo avaliar o potencial da TV digital interativa na promoção de serviços, fo...