2 documents found, page 1 of 1
Tuberculosis: integrated studies for a complex disease 2050
Rezaei, Nima; Hosseini, Nastaran-Sadat; Saghazadeh, Amene; Fateh, Abolfazl; Duse, Adriano; Ahmad, Aijaz; Braley, Alexander E.; Tahta, AlicanTuberculosis (TB) has been a disease for centuries with various challenges [1]. Like other places where challenges and opportunities come together, TB challenges were the inspiration for the scientific community to mobilize different groups for the purpose of interest. For example, with the emergence of drug resistance, there has been a huge volume of research on the discovery of new medicines and drug delivery...
Attitude towards branded mobile applications and reuse intention : the moderati...
RahulMobile applications (apps) have created a significant interest among advertisers and marketers, mostly because of their positive impact on user´s attitude and high level of engagement towards the brand. This study analyses the impact of gender-specific tendencies in the assessment of utilitarian and hedonic oriented branded mobile apps, highlighting that utilitarian content is favoured when intending to reuse m...