Encontrados 2 documentos, a visualizar página 1 de 1
Banking reputation and its impact on stock markets: a big data analysis through...
Casado-Molina, Ana-María; Rojas-de-Gracia, María-Mercedes; Alarcón-Urbistondo, Pilar; Ramos, CeliaPurpose Given the substantial number of social conversations on the Internet, companies must remain vigilant about protecting their reputations and businesses. The purpose of this research is to measure the impact on share prices of reputational variables, measured through online comments, at the banking sector level as well as patterns of behavior between these variables and fluctuations in share rices. Design...
Regional tourism competitiveness using the PROMETHEE approach
Paula Lopes, Ana; Muñoz, María M.; Alarcón-Urbistondo, PilarThe competitiveness of tourism destinations is a key issue because it enables destinations to know their position with regard to their competitors. The aim of this paper is threefold: (1) to address the measurement of the competitiveness of tourism destinations at the regional level, (2) to show the suitability of using multi-criteria techniques to measure competitiveness, and (3) to apply the PROMETHEE and GAI...