28 documents found, page 1 of 3
Social Media Addiction Scale validation in a Portuguese sample
Leite, Ângela; Ramires, Ana; Lira, Vítor; Magano, JoséThis study aims to validate a scale to measure addiction to social media (SMAS) for the Portuguese population (SMAS-PV). The original 14 items’ SMAS was translated and back-translated from English to Portuguese. Psychometric scale validation procedures were followed. SMAS-PV’s properties were assessed in a sample of 605 Portuguese university and high-school students. A Parallel Analysis was carried out as a cri...
Social media addiction scale validation in a Portuguese sample
Leite, Ângela; Ramires, Ana; Lira, Vítor; Magano, JoséThis study aims to validate a scale to measure addiction to social media (SMAS) for the Portuguese population (SMAS-PV). The original 14 items’ SMAS was translated and back-translated from English to Portuguese. Psychometric scale validation procedures were followed. SMAS-PV’s properties were assessed in a sample of 605 Portuguese university and high-school students. A Parallel Analysis was carried out as a cri...
Hashtags: a keystone of Instagram in the hotel digital strategy. An Iberian cas...
Almeida, Sofia; Ramires, Ana; Marinho, JoãoOne of the ways hoteliers can gain a competitive advantage is by increasing their digital footprint, which includes a hashtag strategy. In fact, hashtags have become an integral part of social networks, but are often not properly implemented in the hotel sector. The purpose of this study is to explore the importance of hashtags as an effective tool for a hotel’s online marketing strategy, with a particular focu...
Not all language tourists take language courses – the determinants of formal an...
Carvalho, Inês; Ramires, Ana; Iglesias, Montserrat; Fidalgo, AlexandraLanguage tourism is characterized by language learning being a primary or secondary motivation for the trip. Although language tourists typically take language courses in the destination, many also choose to develop their language skills autonomously through immersion. However, the mechanisms underlying this choice are ignored, particularly in a context where informal language tourists are still largely neglect...
Attitudes towards machine translation and languages among travelers
Carvalho, Inês; Ramires, Ana; Iglesias, MontserratMachine translation (MT), i.e., automatic translation, is a growing feld in artifcial intelligence with huge impacts on societies and businesses. Despite its importance for traveling and tourism communication, it has not been approached within tourism research. This study aims to fll this gap in knowledge by analyzing how attitudes toward machine translation are related to tourists’ profles, travel behaviors, a...
Towards an interpretation of the Portuguese cultural tourist: motivations and c...
Ramires, Ana; Monteiro, Anabela; Lopes, Sofia; Sousa, Sara Rodrigues de; Leite, ÂngelaThe importance of cultural tourism for the development of tourist destinations has created a need for knowledge on both supply and demand sides, related to the motivations and constraints which can affect the decisions of the cultural tourist. The aim of this study is to develop and validate for the Portuguese tourists two scales to measure motivations to travel and its constraints, considering theories of need...
Who are the language tourists? A factor‐cluster analysis based on language‐rela...
Carvalho, Inês; Ramires, Ana; Bakas, Fiona EvaResearching language tourism (where language learning is a primary or secondary motivation for the trip) is a growing field of interest as the importance of language within tourism experiences is recognized. Conceptually located at the intersection of cultural, youth, academic, and educational tourism, past research has focused on the analysis of tourists who travel to formally learn a language, missing out on ...
Pre- and post-pandemic travel behaviour and intentions: Clustering Portuguese G...
Ramires, Ana; Carvalho, Inês; Correia, AntóniaThe paper examines generational travel behaviour and intentions of Portuguese tourists before and after the pandemic. The comparisons established a framework to understand what really has changed. The sample includes 490 Portuguese tourists. Our analysis revealed three clusters which are distinct in terms of generation belonging and distance travelled, among other variables. The results suggest that the willing...
“Seeing a country with your own eyes”: The impact of immersion experiences in l...
Carvalho, Inês; Ramires, Ana; Gama, JoãoThis study approaches immersion experiences in the context of language tourism. Immersion is here understood as tourists’ extensive engagement and interaction with the members of the host culture. Previous studies have pointed out that language tourism implies a deeper contact with locals; however, other studies have observed that many language programmes abroad are not always as immersive as expected. These co...
Pre- and post-pandemic travel behaviour and intentions: Clustering Portuguese g...
Ramires, Ana; Carvalho, Inês; Correia, AntóniaThe paper examines generational travel behaviour and intentions of Portuguese tourists before and after the pandemic. The comparisons established a framework to understand what really has changed. The sample includes 490 Portuguese tourists. Our analysis revealed three clusters which are distinct in terms of generation belonging and distance travelled, among other variables. The results suggest that the willing...