29 documents found, page 1 of 3
Building resilience in tourism firms: evidence from COVID-19
Jesus, Carina; Serra Coelho, Luís Miguel; Ramos, CeliaMultiple factors determine tourism companies' capacity to resist and overcome disruptive events, such as pandemics or wars. This paper investigates this issue using a sensitivity index and finds that reductions in human capital, bigger size, and higher past profitability diminish resilience, while higher leverage and capital intensity strengthen it. Our findings further suggest that these effects differ across ...
Building company resilience: Determinants in the tourism industry
Jesus, Carina; Serra Coelho, Luís Miguel; Ramos, CeliaWhat characteristics enable a company in the tourism industry to withstand and recover from disruptive events such as a global pandemic or a war? How can these firms enhance their resilience? This paper presents a systematic literature review of peer-reviewed publications on company resilience within the tourism industry to address these critical questions. Despite the current significance of these topics, exis...
Evaluating the impact of instagram engagement metrics on corporate revenue grow...
Sanches, Eva; Ramos, CeliaThis research explores the impact of social media metrics on revenue growth, specifically focusing on Instagram, a leading platform for businesses to engage consumers and promote offerings. It examines key metrics such as reach, impressions, interaction rate, and virality rate, which gauge user engagement with brand content. A novel metric, the loyalty rate, is introduced, combining interaction and virality rat...
User-generated content and its impact on purchase intent for tourism products: ...
Ramos, Eva Correia; Ramos, CeliaIn an increasingly technological society, online social networks are essential to support consumer purchasing decisions, primarily through User Generated Content (UGC). In this research, we look at the influence of UGC on purchase intent applied to the tourism product on the TikTok social network. In this sense, a survey was applied to TikTok users aged between 18 and 42 to compare their behaviour with that of ...
Banking reputation and its impact on stock markets: a big data analysis through...
Casado-Molina, Ana-María; Rojas-de-Gracia, María-Mercedes; Alarcón-Urbistondo, Pilar; Ramos, CeliaPurpose Given the substantial number of social conversations on the Internet, companies must remain vigilant about protecting their reputations and businesses. The purpose of this research is to measure the impact on share prices of reputational variables, measured through online comments, at the banking sector level as well as patterns of behavior between these variables and fluctuations in share rices. Design...
The application of Artificial Intelligence in the tourism industry: a systemati...
Henriques, Henrique; Ribeiro de Almeida, Claudia; Ramos, CeliaTourism is one of the biggest industries in the world and its contribution to the global economy has continued to grow. Due to the rapid development of technology, tourism has seen some critical changes in how people interact with the industry. By applying artificial intelligence (AI) to different aspects of the tourism business, it is possible to increase efficiency by using resources more effectively. This pa...
Building bridges between residents and tourism: attitudinal support, emotional ...
Lança, Milene; Nobre Pereira, Luis; Renda, Ana Isabel; Marques, João Filipe; Ramos, Celia; Martins Guerreiro, Maria Manuela; Hio Kuan LaiThis study explores the relationships between residents' attitudes in support of tourism, emotional solidarity with tourists and willingness to engage in pro-tourism behaviours. Residents' support for tourism hinges on their perceived benefits and costs, as influenced by theories such as the Social Exchange Theory and the Theory of Reasoned Action. Despite extensive research on residents' attitudes and tourism ...
How gastronomic image shapes tourism competitiveness: an approach with sentimen...
Ramos, Celia; Pinto, KarinaThe competitiveness of tourist destinations is influenced by their relative attractiveness, which will play an essential role in their global success; gastronomy is one of the main motivations that lead tourists to visit a given destination. This research aims to investigate gastronomy's role in the destination's competitiveness and image through the analysis of online reputation, both in terms of ratings and s...
Multicriteria decision for selecting tourist destinations and increase its comp...
Vanti, Adolfo; Solana-González, Pedro; Ramos, CeliaThe competitiveness of a tourist destination is related to its capacity to present products and services better than others, providing tourist experiences that meet the preferences of those who demand them. However, how tourists decide which destination to visit is a question that needs to be answered to support all destination stakeholders, and this is the aim of this research. This paper uses the Multi-Criter...
How gastronomic image shapes tourism competitiveness: An approach with sentimen...
Ramos, Celia; Pinto, KarinaThe competitiveness of tourist destinations is influenced by their relative attractiveness, which will play an essential role in their global success; gastronomy is one of the main motivations that lead tourists to visit a given destination. This research aims to investigate gastronomy’s role in the destination’s competitiveness and image through the analysis of online reputation, both in terms of ratings and s...