98 documents found, page 1 of 10
Strategic visuality: Exploring the role of imagery in brand visual language - A...
Gastal, Manuela; Oliveira, Fernando; Raposo, DanielAlthough the concept of image has been examined across multiple disci-plinary fields, there remains a notable gap in scholarly literature regarding the role of imagery in constructing a brand’s symbolic repertoire, meaning, and communicative strategies. This study aims to investigate the relationship between brand imagery and brand personality, with the objective of proposing parameters that inform the devel-op...
Competitor map for analysis of brand marks and logo design
Raposo, DanielThis paper is a case report, presenting a method to dissect brand marks (logotypes and/or symbols) and Visual Identity Systems to inform the logo design process. The proposed method of competitors’map allows to scrutinize features and to identify existing common characteristics among sets of competing brand marks, improving decision making during the design phase, namely, the better paths to ensure graphic and ...
Redesigning the Visual Identity of Non-profit Organizations: The Case Study of E...
Vasconcelos, João; Martins, Nuno; Brandão, Daniel; Pereira, Leonardo; Raposo, DanielThis article seeks to analyze the importance of Corporate Visual Identity (CVI) for non-profit and social solidarity organizations. It starts from the case study of Escola Oficina (EO), where an evaluation and consequent redesign of its CVI was developed. This study, developed within the ECHO research project, funded by the Fundação para a Ciência e Tecnologia (FCT), arose from a problem, identified by EO itsel...
Censo Nacional de Coruja-das-torres (Tyto alba) 2023: relatório preliminar
Roque, Inês; Lourenço, Rui; Tomé, Ricardo; Leitão, Alexandre; Botelho, Ana; Santos, Carlos; Raposo, Daniel; Santos, Daniel; Realinho, EduardoA coruja-das-torres é uma ave de rapina noturna que apresenta atualmente uma tendência populacional negativa na Península Ibérica (GTAN-SPEA 2022, Escandel & Escudero 2021) e na Europa (BirdLife International 2021, Eionet 2022). Caça preferencialmente em áreas abertas, tais como campos agrícolas, pastagens e florestas pouco densas, evitando florestas densas e grandes extensões de matos. Ocupa também áreas urban...
Relatório do 1.º censo nacional da população nidificante de coruja-das-torres (...
Roque, Inês; Lourenço, Rui; Tomé, Ricardo; Lopes, Alexandra; Alonso, Hany; Botelho, Ana; Leitão, Alexandre; Santos, Carlos; Raposo, DanielA coruja-das-torres é uma ave de rapina noturna que apresenta atualmente uma tendência populacional negativa na Península Ibérica (GTAN-SPEA 2023, Escandell & Escudero 2022) e na Europa (BirdLife International 2021, Eionet 2022), estando classificada como Quase Ameaçada na Lista Vermelha das Aves de Portugal Continental e de Espanha (Almeida et al. 2022, López-Jiménez 2021). Caça preferencialmente em áreas aber...
Designing the visual communication strategy. A creative workshop to boost commu...
Raposo, Daniel; Neves, João Vasco; Paiva, Teresa Maria; Veríssimo, Maria de FátimaThe main purpose of this article is to contribute to facilitate the understanding and the design of an integrated Communication Strategy. The specific literature tends to be generic and complex, with few proposals that are easy to understand, teach and implement in design projects. This study used a mixed methodology, with a non-interventionist component based on a literature review and an active research part,...
Design-driven branding: A proposal for a methodological model for strategic and...
Raposo, DanielOver time, various methodological models have been proposed for Branding and/or Brand Visual Identity, sometimes confusing these concepts. On the other hand, there is still a lack of knowledge about key concepts, with authors entrenched in their areas of Management, Marketing, Communication or Design, without consulting the others. Using amixed, non-interventionist methodology based on a literature review, some...
Flexible visual identity systems in cultural institutions
Figueira, Maria; Raposo, Daniel; Brandão, JoãoThis article aims to contribute to knowledge about the characteristics of a Visual Identity System, including a design exploratory study for the Museu Marítimo de Ílhavo, Portugal. The study focuses on Flexible Visual Identity Systems in the context of cultural organisations, particularly museums. The methodology includes non-interventionist components such as a literature review, a descriptive case study, dire...
Imagery analysis requirements in the context of brand visual language: The case...
Gastal, Manuela; Oliveira, Fernando; Raposo, DanielImage has been studied from various disciplines, persisting the lack of studies on the role of imagery in the symbolic repertoire or creation of brand meaning and to brand communication. This research seeks to establish connections between a brand’s imagery and its personality in order to provide parameters that may contribute to defining the photographic aesthetics for the visual language of a particular brand...
Visual thinking through diagrams
Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, J.V.M.he purpose of this paper is to identify what kind of schemas or diagrams are most functional as a way of visualizing and transposing ideas.It aims to gather knowledge about how some ideas were interpreted after visualizing visual schemes, especially abstract concepts and the union of dispersed information. Currently, the intangible concepts that define a brand become increasingly complex to express and are almo...