35 documents found, page 1 of 4
Exploratory Analysis of the Christmas Symbology Importance
Santos, Eulália; Tavares, Fernando Oliveira; Tavares , Vasco; Ratten, VanessaThe purpose of this investigation is to study the Christmas symbology importance and its relationship with consumerism in the Christmas season. An exploratory study is carried out, and it is based on a questionnaire survey consisting of three parts: estimated consumption in the Christmas season, the importance of the Christmas symbology and some sociodemographic variables. The sample in this study is composed o...
The Importance of E-Commerce and Customer Relationships in Times of COVID-19 Pa...
Oliveira, Margarida; Tavares, Fernando Oliveira; Diogo, Ana; Ratten, Vanessa; Santos , EuláliaA digital transformation in the world, the purchase of products, or possible services, is just a click away through e-commerce. The online consumer is increasingly knowledgeable and demanding. That’s why in online shopping it is important to maintain the good relationship between the company and the customer. This investigation aims to study the importance of the e-commerce in the context of a COVID-19 pandemic...
Comparative Analysis of the Importance of Determining Factors in the Choice and...
Santos, Eulália; Tavares, Fernando Oliveira; Tavares, Vasco; Ratten, VanessaThe motivation to compare the importance that buyers and sellers give to the diverse characteristics of apartments is its pertinency to grasping the housing market. The objective of this article is to compare the determining factors in the choice and sale of apartments among the potential buyers and sellers. During a sale, the realtors exhibit the dwellings’ positive characteristics, the so-called amenities. Th...
The profile of the Portuguese regarding the perception of financial literacy
Santos, Eulália; Tavares, Vasco; Ratten, Vanessa; Tavares, Fernando OliveiraPurpose The purpose of this study is to identify the profile of the Portuguese regarding the perception of financial literacy. Design/methodology/approach The utilized methodology is based on a questionnaire survey that assesses the perception of financial literacy. The sample is composed of 830 Portuguese individuals over 18 years old. Findings The results show that the financial literacy scale presents a tri-...
Impact of motivations to buy and offer gifts in consumerism at Christmas
Santos, Eulália; Diogo, Ana; Ratten, Vanessa; Tavares, Fernando OliveiraThis article aims to analyze a conceptual model composed of the variables motivation to buy, motivation to offer gifts and compulsive consumerism at Christmas time. In order to achieve the proposed objective, a quantitative methodology based on a questionnaire survey was used. The sample consists of 1086 Portuguese individuals, over 18 years old. To evaluate the model, structural equation modeling with partial ...
Positive and negative affect during the COVID-19 pandemic quarantine in Portugal
Santos, Eulalia; Ratten, Vanessa; Diogo, Ana; Tavares, Fernando OliveiraPurpose The COVID-19 pandemic has spread rapidly around the world and Portugal is no exception. Positive and negative effects are extremely important in individual's life experiences and in particular in the context of the quarantine, in which it is important to maintain the balance between favorable and unfavorable situations. The purpose of this paper is to study in depth the intensity of the affect during th...
How is risk different in family and non-family businesses? A comparative statis...
Santos, Eulália; Tavares, Vasco; Tavares, Fernando Oliveira; Ratten, VanessaPurpose Risk is part of corporate activity and a consequence of the businesses' demands, the market and the changes in companies and their surroundings. The way that risk is managed is different between family and non-family businesses. The paper aims to compare the different risk types experienced in the context of the coronavirus disease (COVID-19) pandemic among family and non-family businesses and to analyz...
Teleworking in Portuguese communities during the COVID-19 pandemic
Tavares, Fernando Oliveira; Santos, Eulália; Diogo, Ana; Ratten, VanessaHuman beings spend about a third of their day working, so it is very important that they are integrated into a good community work environment. When the setting is teleworking in a family and housing context, it is important to keep a good environment and also a good physical, psychological and ergonomic aspects to attain job performance. The purpose of this paper is to characterize teleworking carried out in P...
The Perception and Knowledge of Financial Risk of the Portuguese
Tavares, Fernando Oliveira; Santos, Eulália; Tavares, Vasco; Ratten, VanessaThis study will help academics, researchers, and professionals to better understand how the Portuguese population perceives financial risk. Thus, the main objective of this study is to analyse and compare the perception and knowledge of financial risk by the Portuguese. The methodology used is quantitative, and the measurement instrument consists of three parts: financial risk perception, financial risk knowled...
An analysis of the experiences based on experimental marketing: Pandemic COVID-...
Tavares, Fernando Oliveira; Santos, Eulália; Diogo, Ana; Ratten, VanessaPurpose The purpose of this article is to analyze the experiences experienced during the COVID-19 pandemic quarantine, based on an experimental marketing perspective and to validate a scale of experiences for the quarantine context. Design/methodology/approach The life of a human being is a sum of the experiences that occur in their daily life, from experiences at home, to experiences at work, shopping, holiday...