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I am not being sponsored to say this
Jorge, Ana; Marôpo, Lidia Soraya Barreto; Nunes, ThaysUID/SOC/04647/2013; The field of microcelebrity is increasingly monetised, professionalised, and institutionalised, with the growing recognition of content creators as social media influencers. This article looks at the integration of branded content within youth digital culture, where participatory possibilities for self-expression are more and more entwined with consumer culture. It seeks to discuss how digit...
Date: 2018
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Origin: Repositório Institucional da UNL