31 documents found, page 1 of 4

The Role of Engagement, Brand Equity, and Trust

Over the past few years, the consumer has increasingly engaged with brands on social networks, thus becoming crucial to evaluating trust and brand equity. This study aims to understand whether trust and brand equity are essential to the consumer in the case of telecommunications brands. A quantitative methodology was used through a survey, where the variables of positive engagement, negative engagement, brand t...

Algorithmic thinking and creativity: a deck of cards for early childhood education

The challenges presented to educational systems and researchers about algorithmic thinking are wide and exciting. Several initiatives are working on contributions. In the framework of a European Project focused on algorithmic thinking skills through play-based learning, we undertook the development of a resource for introducing algorithmic thinking to teachers and children in Early Childhood Education. The pape...

Do digital influencers impact eating habits? : an instagram case study

Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .

Curriculum –Integration of Algorithmic Thinking Skills into Preschool Education

ALGOLITTLE is an EU funded Erasmus+ KA203 project seeking the ways of integrating algorithmic thinking skills into preschool education to cultivate future’s code literates starting from the earliest years. When we consider the COVID-19 outbreak process, while a transformation has been being experienced in every field, education has also been digitalized in a tremendous way. These developments promise the system...

Play, Algorithmic Thinking and Early Childhood Education: Challenges in the Por...

ALGOLITTLE is an EU-funded project, with partners from Portugal, Italy, Turkey, and Slovenia, supporting the integration of algorithmic thinking skills into preschool education for preparing future code literates from an early age. The paper presents the project and frames it in Portuguese Early Childhood Education. First, in terms of curricular areas and pedagogical approach, through a content analysis of the ...

Algorithmic Thinking in Early Childhood Education: Opportunities and Supports i...

ALGO-LITTLE is an EU-funded project, with partners from Portugal, Italy, Turkey and Slovenia, in search of ways to integrate Algorithmic Thinking skills into preschool education for the purpose of growing future code literates starting from the earliest ages. Algorithmic Thinking stems from the concept of an algorithm, which refers to solving a problem by developing a set of steps taken in a sequence to achieve...

Playing with technology in Early Childhood Education: creation of a play center

Technology is an important part of what children experience in their daily life and in formal contexts like Early Childhood Education. For the Portuguese Curricular Guidelines, technology is part of the curricular area Knowledge of the World. It's acknowledged that the contexts, phenomena, and relationships that children connect with are technology-laden and, therefore, children should learn about technology an...

Curso – Integração de Competências de Pensamento Algorítmico na Educação Pré-Es...

Do Pensamento Computacional à Computação Criativa: trajetórias na formação cont...

Desenvolver o Pensamento Computacional nos primeiros anos de escolaridade é essencial num mundo cada vez mais tecnológico. A formação de professores é um fator crítico para o desenvolvimento de contextos significativos de exploração do Pensamento Computacional e da Computação Criativa. O projeto Smart City Kids Lab (SCKL), integrou uma oficina de formação de pro-fessores, que apoiou o desenvolvimento de propost...

Livro de Atas: Olhares sobre a Educação 7

O encontro “Olhares sobre a Educação”, promovido, desde há sete anos, pela Escola Superior de Educação de Viseu (ESEV), tem vindo a afirmar-se como um fórum de participação e discussão sobre educação, a partir de diversos pontos de vista que são providenciados pelos cursos de formação, graduada e pós-graduada, que a instituição ministra. Esta afirmação tem sido marcada por diversos aspetos, como sejam: i) o ala...