57 documents found, page 1 of 6
Reframing Communication and Marketing in Tourism and Hospitality: Sustainabilit...
Borges, Ana Pinto; Vieira, Elvira; de Almeida, António Lopes; Remondes, Jorge; Rodrigues, Paula; Skvarciany, ViktorijaTourism and hospitality are currently undergoing a profound and multidimensional transformation, shaped by the convergence of sustainability imperatives, digitalisation, changing consumer expectations and the growing strategic relevance of marketing and communication. In contemporary tourism systems, value creation is no longer assessed solely through economic performance, but increasingly through the capacity ...
Organisations Under Pressure: Credit, Innovation, and Sustainability in the Era...
Machado, Ricardo Bahia; Bertuzi, Rui; Remondes, JorgeContemporary organisations operate within an increasingly complex ecosystem. This complexity increase results from unprecedented technological acceleration, growing sustainability pressures, volatile financial markets, and continuous regulatory change. Nowadays, these challenges encompass the centre of organisational strategic activities and business research agendas. The International Conference on Organisatio...
Reframing communication and marketing in tourism and hospitality: sustainabilit...
Borges, Ana Pinto; Vieira, Elvira Pacheco; Almeida, Antonio Lopes de; Remondes, Jorge; Rodrigues, Paula; Skvarciany, ViktorijaSustainability has gone from being merely a normative aspiration to becoming a strategic and communicational imperative, influencing the image of destinations, brand legitimacy, and tourist behavior. At the same time, the need for resilient and regenerative tourism systems, aligned with international guidelines such as those promoted by the World Tourism Organization (UNWTO), is highlighted. In parallel, the ad...
Digital, Ethical and Sustainable Marketing in a Connected World: Advances in Co...
Remondes, JorgeMarketing and communication research is undergoing a profound transformation driven by digitalization, platformization, artificial intelligence, and growing societal expectations regarding ethics, sustainability, and social responsibility. Contemporary scholarship increasingly recognizes that value creation now emerges from interactive, data-driven, and culturally embedded processes that connect brands, consume...
The Evolution of AI-Based Marketing: Trends, Challenges, and Opportunities.
Remondes, Jorge; Claro, José Alberto Carvalho dos Santos; João, Belmiro do Nascimento; Teixeira, Sandrina; Serralvo, Francisco António; Lopes, JorgeThis special issue explores how artificial intelligence is reshaping marketing through enhanced personalization, consumer engagement, and operational efficiency, while also addressing emerging ethical, technological, and competitive challenges in a digital, data-driven landscape.
Navigating Contemporary Challenges in Business and Governance
Borges, Ana Pinto; Vieira, Elvira; Remondes, JorgeIn an era marked by rapid economic, technological, and societal transformations, business and governance models must continuously adapt to meet emerging challenges. From sustainable development and territorial branding to the financial dynamics of municipalities and the evolving relationship between cryptocurrencies and stock markets, contemporary research offers valuable insights into these pressing issues. As...
Resilience, Governance and Innovation in Emerging and Established Markets
Borges, Ana Pinto; Vieira, Elvira; Remondes, JorgeIn a world shaped by health crises, rapid digital transformation, and persistent socioeconomic inequalities, research in business and management plays a vital role in identifying innovative and sustainable responses. This new issue of the European Journal of Applied Business and Management (EJABM) brings together eight original articles authored by researchers from Nigeria, Australia, Bangladesh, Bulgaria, and ...
From Theory to Practice: Advances and Challenges in Marketing and Communication.
Remondes, JorgeAcademic discussions have increasingly focused on the dynamic relationship between theoretical marketing concepts and practical marketing applications. Kannan and Li (2017) analyze how digitalization transforms marketing approaches through the combination of conventional and digital resources to boost customer participation. The authors demonstrate how analytical insights guide both theoretical development and ...
Exploring Burnout, Governance and Fiscal Challenges in Contemporary Business
Borges, Ana Pinto; Vieira, Elvira; Remondes, JorgeIn an era where organizational resilience and fiscal responsibility are increasingly intertwined with global challenges, applied research in business and management remains essential to understanding and navigating these dynamics. This new issue of the European Journal of Applied Business and Management (EJABM) brings together five original contributions from researchers based in Portugal, Bangladesh, and Brazi...
Between Theories and Practices in Communication and Marketing: Articles that Ge...
Remondes, JorgeThe dynamic interplay between marketing theory and practice has garnered significant attention in recent scholarly discourse. Kannan and Li (2017) explore the transformative impact of digitalization on marketing strategies, highlighting the integration of traditional and digital marketing tools to enhance consumer engagement. Their research emphasizes the importance of analytics-driven insights in shaping both ...