51 documents found, page 1 of 6
Rethinking Marketing and Communication in the Digital Era: Innovation, Sustaina...
Borges, Ana Pinto; Vieira, Elvira; Remondes, Jorge; Rodrigues, Paula; Skvarciany, ViktorijaIn today’s rapidly evolving global landscape, digital technologies and cultural transformations are profoundly reshaping the fields of marketing and communication. The emergence of artificial intelligence, the emphasis on value co-creation, innovations in vocational education, and the growing focus on inclusive and sustainable tourism are not merely trends—they signal a fundamental shift in how organizations op...
Marketing, Sustainability, and Internationalisation: Strategies and Organisatio...
Silva, Pedro Mendonça; Santos, José Duarte; Fragata, Anabela; Remondes, JorgeInternational marketing is a multifaceted and dynamic discipline that requires a deep understanding of the variables influencing the performance of companies in global markets. This call for papers invites the submission of articles addressing these and other relevant topics to advance knowledge and practices in the field of international marketing.Digital Strategies and Global CompetitivenessDigitalization is ...
Navigating Contemporary Challenges in Business and Governance
Borges, Ana Pinto; Vieira, Elvira; Remondes, JorgeIn an era marked by rapid economic, technological, and societal transformations, business and governance models must continuously adapt to meet emerging challenges. From sustainable development and territorial branding to the financial dynamics of municipalities and the evolving relationship between cryptocurrencies and stock markets, contemporary research offers valuable insights into these pressing issues. As...
Resilience, Governance and Innovation in Emerging and Established Markets
Borges, Ana Pinto; Vieira, Elvira; Remondes, JorgeIn a world shaped by health crises, rapid digital transformation, and persistent socioeconomic inequalities, research in business and management plays a vital role in identifying innovative and sustainable responses. This new issue of the European Journal of Applied Business and Management (EJABM) brings together eight original articles authored by researchers from Nigeria, Australia, Bangladesh, Bulgaria, and ...
From Theory to Practice: Advances and Challenges in Marketing and Communication.
Remondes, JorgeAcademic discussions have increasingly focused on the dynamic relationship between theoretical marketing concepts and practical marketing applications. Kannan and Li (2017) analyze how digitalization transforms marketing approaches through the combination of conventional and digital resources to boost customer participation. The authors demonstrate how analytical insights guide both theoretical development and ...
Exploring Burnout, Governance and Fiscal Challenges in Contemporary Business
Borges, Ana Pinto; Vieira, Elvira; Remondes, JorgeIn an era where organizational resilience and fiscal responsibility are increasingly intertwined with global challenges, applied research in business and management remains essential to understanding and navigating these dynamics. This new issue of the European Journal of Applied Business and Management (EJABM) brings together five original contributions from researchers based in Portugal, Bangladesh, and Brazi...
Between Theories and Practices in Communication and Marketing: Articles that Ge...
Remondes, JorgeThe dynamic interplay between marketing theory and practice has garnered significant attention in recent scholarly discourse. Kannan and Li (2017) explore the transformative impact of digitalization on marketing strategies, highlighting the integration of traditional and digital marketing tools to enhance consumer engagement. Their research emphasizes the importance of analytics-driven insights in shaping both ...
Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing.
Remondes, Jorge; Martinez, Luisa M.; Machado, Isabel; Abreu, RicardoThe integration of artificial intelligence (AI) into marketing and business practices offers a transformative opportunity to enhance wellbeing across various sectors. By leveraging AI tools, businesses can analyze consumer behavior and preferences more efficiently, enabling personalized marketing strategies that resonate with customers on a deeper level (Kumar et al., 2024). The use of AI tools also allows bus...
Driving Digital Connections: Integrated Strategies for Marketing, Social Media ...
Remondes, JorgeIn the twenty-first regular issue of the International Journal of Marketing, Communication and New Media (IJMCNM), the journal's readers, authors, and reviewers can read the results of the research studies in Digital Marketing, Social Media, Engagement on Facebook Pages, Service Applications, Tribal Behavior in Sport, and M-Commerce. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.1-4
Studies on the Intersection of Marketing and Design: Trends and Impacts on Cons...
Teixeira, Sandrina; Lima, Ana; do Valle, Luisa; Remondes, Jorge; Pereira, Manuel SousaHow does design interact with Marketing? Abecassis-Moedas, C. (2019) concluded through his research that there must be a commitment between design and brands. In strategic terms and according to Mohamed, K., & Adiloglu, F. (2023) brands can differentiate themselves from competitors. Design elements that are distinctive, memorable, and on-brand values can help brands stand out in a crowded market. Branding, an e...