8 documents found, page 1 of 1
Brand Marks' performance in digital media
Raposo, Daniel; Correia, Ricardo Andrade Lopes; Ribeiro, Rogério Paulo dos Santos; Neves, João VascoThe aim of this paper is to evaluate the graphic resistance and visual performance of Brand Marks in use on websites and social media. It aims to bring knowledge about the impact of digital media on the design of contemporary Brand Marks, but especially the limitations observed in brand trademarks originated during the 20th century or previously. Considering nowadays impact of online and digital communication, ...
Brand marks examination : empirical study of graphic parts in their relation to...
Raposo, Daniel; Silva, Fernando Moreira da; Correia, Ricardo Andrade Lopes; Ribeiro, Rogério Paulo dos Santos; Neves, João Vasco; Silva, José Gago daBrand Visual Identity is an identification system that, with flexibility, ensures the unity and coherence of visual communication (in multiple media: physical as products, objects, or graphics; architectural and ambiance; audio-visual; digital and virtual). Brand Marks occupy a top place in the good performance of most Brand Visual Identity systems, even when these rely more on imagery and use Brand Marks with ...
Guidance and public information systems : diagnosis and harmonization of touris...
Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade LopesThe greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This proliferation of means has led to a profusion of guidance and public information systems, some of which are regulated (such as the traffic signs system, signaling of routes and paths or the signaling of prote...
Brand marks analysis : criteria and evaluation components to an analysis tool
Raposo, Daniel; Silva, Fernando Moreira da; Neves, João Vasco; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade LopesBrand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contemporary brand visual identity systems does not depend heavily on an easily recognizable symbol and/or logotype, Brand marks still play a very relevant role in most cases, especially in small systems. Previous ...
Gamification in communicating the concept of circular economy : a design approach
Silva, José Gago da; Raposo, Daniel; Neves, João Vasco; Silva, Fernando Moreira da; Ribeiro, Rogério Paulo dos Santos; Fernandes, Maria EduardaThis paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We conduct an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry, a study developed in the context of the project, Program INTERREG V-A Spain-Portugal...
The brand mark competitors map as visual research tool. Using graphic and symbo...
Raposo, Daniel; Ribeiro, Rogério Paulo dos Santos; Amaral, Mariana; Silva, Fernando Moreira da; Martin Sanromán, Juan RamónIn the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Marks that will be intervened, but also on Brand Marks of competitors or cases considered as good practices. The research stage on Brand Marks is common in academic or professional projects and students and pr...
Innovation in traditional productive sectors : visual curation in design
Silva, José Gago da; Raposo, Daniel; Neves, João Vasco; Ribeiro, Rogério Paulo dos Santos; Marto, Isabel; Silva, FernandoThe purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, and innovation in traditional productive sectors) was a project conducted by an international consortium composed by Portuguese and Spanish Institutions. The research presented is based on specific implementa...
O valor da marca e a estratégia de comunicação: caso de estudo - Beira Salgados
Ribeiro, Rogério Paulo dos SantosEste projeto tem como finalidade responder a um problema que é comum em muitas pequenas e médias empresas, a comunicação para com os clientes. Ela é tão importante para o desenvolvimento da empresa e para a sua afirmação no mercado, que define o valor da marca no mercado. Para isso, toda a identidade corporativa tem de ser avaliada, ou seja, a construção da marca tem de ser pensada como um todo, desde a criação...