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Emotional vs. Functional Approaches on Instagram: The Disney Brand

Faria, Ana Lúcia; Cairrão, Álvaro; Rodrigues, Helena Sofia

Purpose: This paper aims to analyze how the Disney brand uses emotional and functional content strategies on Instagram to influence the emotional engagement of its followers.Methodology: Based on a quantitative approach, an online questionnaire was administered to users who follow Disney or related communities on Instagram. The data collected were analyzed using descriptive statistics and non-parametric tests.R...


Plano para a Igualdade IPVC 2025-2028

Rodrigues, Ana Sofia; Ferreira-Oliveira, Ana Teresa; Silva, Bruno; Carones, Cíntia; Parente, Diogo Dias; Rodrigues, Helena Sofia; Barros, Manuel

Date: 2025   |   Origin: Repositório Científico IPVC

Schedule modeling in a fire station: a linear approach to optimize service and ...

Silva, Ana Rita; Rodrigues, Helena Sofia; Silva, A. M.

Associations of Volunteer Firefighters form the basis of helping the Portuguese population. In these institutions, to guarantee the first line of assistance, there are volunteers and also a group of professional firefighters. However, there are not always enough funds to hire the human resources effectively needed, or even to guarantee the continuity of services provided 24 h a day. In this work, the linear pro...


Assessment of logistics performance indicators in southern European countries o...

Barros, Bruna; Rodrigues, Helena Sofia; Silva, A. M.

The Logistics Performance Index (LPI) comprises a set of logistic indicators facilitating global analysis of logistic performance, working as a vital analytical tool for economic integration and sustainable development across nations. These indicators encompass customs processes, infrastructure, international shipments, quality of logistic services, tracking and tracing capabilities, and timeliness. This tool p...


Location of an electric vehicle charging station: demographic factor as decisio...

Gonçalves, Catarina; Silva, A. M.; Rodrigues, Helena Sofia

Infrastructure is referred as being one of the major drivers for the sound economic development of the country, however, the location of the same can become a crucial factor for the population that lives mainly in rural areas. This case study aims to identify the best point for the installation of a new electric charging station in the municipality of Viana do Castelo, Portugal. The method applied is the centre...


Sustainable development goal 9 in a cluster perspective: a case study for Alto ...

Abreu, Mariana; Rodrigues, Helena Sofia; Silva, A. M.; Garcia, Jorge Esparteiro

The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, w...


Logistics and social responsibility : an analysis of a retail company

Cunha, Mara; Rodrigues, Helena Sofia; Oliveira, Ana Teresa; Alves, Wellington

Ferreira, Ana Cristina, e outros (2023) - International conference on technology management and operations. - Lisboa : Universidade Lusíada Editora. - ISBN 978-898-640-273-0.; The importance of social responsibility is undeniable. Although it is a subject that has already been studied in recent years, companies have started to become increasingly aware of it due to the advance in globalization and the increase ...


Centre of gravity method for locating an electric charging station : an initial...

Gonçalves, Catarina; Silva, Ângela; Rodrigues, Helena Sofia

Ferreira, Ana Cristina, e outros (2023) - International conference on technology management and operations. - Lisboa : Universidade Lusíada Editora. - ISBN 978-898-640-273-0.; Due to concerns about reducing CO2 emissions, the number of electric cars has increased in recent years, which promotes the need to increase the number of charging stations, especially in cities. This case study aims to identify the best ...


Shift scheduling with linear programming : a case study in a fire station

Silva, Ana Rita; Silva, Ângela; Rodrigues, Helena Sofia

Ferreira, Ana Cristina, e outros (2023) - International conference on technology management and operations. - Lisboa : Universidade Lusíada Editora. - ISBN 978-898-640-273-0.; Due to demographic variations and climate changes, the risks of natural disasters are increasing. Therefore, with the risk of fire and other public welfare risks, firefighters are necessary to protect people in a community and its assets,...


Mapping SDG 11 in Alto Minho region : sustainable cities and communities

Silva, David; Abreu, Mariana; Rodrigues, Helena Sofia; Silva, Ângela; Garcia, Jorge Esparteiro

Ferreira, Ana Cristina, e outros (2023) - International conference on technology management and operations. - Lisboa : Universidade Lusíada Editora. - ISBN 978-898-640-273-0.; The Sustainable Development Goals (SDG) are crucial to aid our society to develop, becoming more sustainable, and building a greater community. More than 200 indicators present in the 17 SDGs follow an Agenda for Sustainable Development f...


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