Associations of Volunteer Firefighters form the basis of helping the Portuguese population. In these institutions, to guarantee the first line of assistance, there are volunteers and also a group of professional firefighters. However, there are not always enough funds to hire the human resources effectively needed, or even to guarantee the continuity of services provided 24 h a day. In this work, the linear pro...
One of the most important tools used in companies is visual communication. A logo is part of a brand entity and therefore, a way to communicate their values or mission. This work aims to verify whether the different colors used in the logo can awaken differentiated emotions in consumers. A questionnaire was prepared with the Facebook logo, varying in color. Through the obtained data, it was possible to conclude...
This study aims to analyze and understand the behavior of the Portuguese population in relation to parking and circulation in public places. As a methodology, we used an online questionnaire, due to time and budget constraints, which was shared on social networks such as Facebook, Instagram or LinkedIn, obtaining 203 valid responses. We verified through this society that we have a sensitive and studied society ...
Marketing is an area that has always been updated over time, considering it fundamental to adapt to the changes and evolution of the market and consumers. Consequently, the enlargement of marketing to new areas has been a growing reality. Based on this reality and within the scope of Religious Marketing, a study was carried out for the Parish of Poiares, in Portugal. The general objective was to characterize th...
Associations of Volunteer Firefighters form the basis of helping the Portuguese population. In these institutions, to guarantee the first line of assistance, there are volunteers and also a group of professional firefighters. However, there are not always enough funds to hire the human resources effectively needed, or even to guarantee the continuity of services provided 24 h a day. In this work, the linear pro...
Infrastructure is referred as being one of the major drivers for the sound economic development of the country, however, the location of the same can become a crucial factor for the population that lives mainly in rural areas. This case study aims to identify the best point for the installation of a new electric charging station in the municipality of Viana do Castelo, Portugal. The method applied is the centre...
Dengue is a vector-borne disease considered one of the major concerns in public health especially in tropical and subtropical areas. Some prevention measures should be used to reduce the impact of the mosquito bites. In this work, the simultaneous use of three personal protective measures - skin repellent, treated bed net and insecticide-treated clothes - is analyzed. A constrained optimization problem taking i...
Dengue is a disease that has a heavy financial burden, both for governments and for individuals. In this research, the main focus is the study of combined Personal Protective Measures (PPM), using an optimal control perspective. At the same time, an extra parameter is also considered in the mathematical formulation: the willingness of the population to use these measures. The increase of 25% of the population w...
The Logistics Performance Index (LPI) comprises a set of logistic indicators facilitating global analysis of logistic performance, working as a vital analytical tool for economic integration and sustainable development across nations. These indicators encompass customs processes, infrastructure, international shipments, quality of logistic services, tracking and tracing capabilities, and timeliness. This tool p...