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Sentidos do lugar: olhares do setor turístico oficial do Governo do Estado do M...

Based on the assumptions of Algirdas Greimas discursive semiotics theory, this paper aims to analyze the tourist propaganda speeches of the Government of Maranhão, highlighting the meaning effects produced to convince its interlocutors to assume the role of tourists in the mentioned destination. Methodologically, there’s an approach on the document Maranhão (2000) and on the marketing strategies ...