2 documents found, page 1 of 1
Decision-making process in books publishing: Viewpoints under the perspective o...
Coronel, Daniel Arruda; Ceretta, Shani CarvalhoThis study aims to understand and identify how the decision process by a publisher for the publication of scientific, technical and professional books (CTPs) adopted by UFSM professors. Due to the particularities, this research was based on Zeithaml and Bitner and Blackwell et al., as well as papers focusing on the decision-making process of Prado and Barcellos. This work can be classified as a descriptive expl...
Processo de decisão em publicação de livros: olhares sob a perspectiva dos doce...
Ceretta, Shani CarvalhoThis study aims to understand and identify how the decision process is developed of a publishing company in the selection of publication of scientific, technical and professional books (CTPs) adopted by UFSM professors. There are several models of consumer decision-making available in the literature, such as the proposed by Nicosia in 1960 and more recently by McCarthy, Perreault and Quester in 1997, among othe...