63 documents found, page 1 of 7

Improving urban food markets as a local sustainable meeting point

Urban food markets are considered as catalyzers of regional development and central places for promoting sustainability through the short cycles between the farm and the plate. This paper aims to identify mechanisms for improving the performance of an urban food market, considering an extended internal and external analysis. This includes competitive pressure and opportunities and their specific constraints on ...

Brands’ green activism: an empirical comparison between posts of digital influe...

In this article, we present a study that investigates the effectiveness of social media communication in conveying brands’ green activism actions framed by corporate social responsibility. To address this question, a survey was conducted with 550 participants, comparing their opinions about the green posts made by brands and influencers. Statistical analysis (Wilcoxon rank-sum test means comparison of responses...

Gestão de Competências e Níveis de Proficiência: estudo empírico sobre os comer...

O objetivo do estudo é definir o perfil de competências ideal dos comerciantes no contexto dos mercados municipais de produtos frescos e avaliar o seu nível de proficiência nas competências. Realizou-se um estudo de caso no Mercado do Livramento de Setúbal (Portugal), assente numa abordagem qualitativa e quantitativa através da realização de focus group e de inquéritos por questionário. Os resultados identifica...

Jornadas Internacionais de Marketing e Logística: livro de Atas: desafios e ten...

Similar culture, different tourist behavior?: results from cross-cultural resea...

The paper aims to enhance the understanding of the behavior of international tourists; this study (1) determines if cultural differences exist between Portuguese, Brazilian, Mexican, and Colombian college students; (2) if these students differ in their travel preferences; (3) examines if horizontal/vertical individualism correlates with the students' travel preferences. A psychographic approach based on value o...

Livro de Atas das V Jornadas Científico-Pedagógicas de Inovação e Sustentabilid...

Consumer, retailer, and producer green orientation as a marketing driver: an em...

This article analyzes consumer, local producer, and retailer green orientation regarding local food production and consumption in an urban food market context. This approach extends previous research, mainly focused on green orientation of consumers, by including a broader analysis of the perceptions of different relevant stakeholders. For this purpose, an empirical study was carried out in the context of a loc...

Improving Urban Food Markets as a Local Sustainable Meeting Point

Urban food markets are considered as catalyzers of regional development and central places for promoting sustainability through the short cycles between the farm and the plate. This paper aims to identify mechanisms for improving the performance of an urban food market, con- sidering an extended internal and external analysis. This includes competitive pressure and op- portunities and their specific constraints...

A Social Marketing Program for Local Products and a Local Market: The Case of S...

Gestão de competências e níveis de proficiência: estudo empírico sobre os comer...