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Governance of new product design: the influence of national institutions

Freitas, Isabel Maria Bodas; Gonçalves, Ricardo; Sousa, Rui

This paper builds on institutional economics theory to analyze whether and how the institutional environment shapes the micro-level governance decisions related to innovation activities. Specifically, we suggest that the extent of co-creation with value-chain partners in new product design – a relational form of governance – is influenced by the institutional setting of the focal firm. Empirically, we rely on d...


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