24 documents found, page 1 of 3

Os paradoxos da personalização do marketing digital: uma análise comparativa en...

Esta dissertação de mestrado analisa o crescente recurso a bloqueadores de anúncios e navegadores privados por parte dos consumidores de diferentes gerações, investigando o impacto da teoria do cálculo da privacidade. Pretende preencher lacunas na literatura ao integrar a dimensão do envolvimento da marca pelo cliente no modelo de McKee et al. (2023), e avalia os comportamentos dos consumidores em relação ao ma...

Conversas informais de cerveja na mão: sucessos e desafios do PubhD em Portugal

O PubhD chegou a Portugal há quase uma década. Desde então desafiou centenas de estudantes de doutoramento de diversas áreas científicas a partilhar os seus projetos de Doutoramento no ambiente informal de um bar, Aveiro, Braga, Bragança, Coimbra, Évora, Guimarães, Lisboa, Porto e Viana do Castelo já receberam esta iniciativa. Em algumas delas o sucesso não perdurou, noutros casos as equipas conseguiram reinven...

The Role of Sociodemographic Characteristics on the Journey from Brand Experien...

Development of an emotional attachment to the brand is a key issue in brand management, making constructs such as brand experience, brand satisfaction, brand love, and brand loyalty one of the most addressed topics in marketing research, specifically, the destinations brands, such as of city of Porto. Within this debate, special attention is given to sociodemographic characteristics and the role they have withi...

Position of the Specialized Section of Oncology of the Portuguese Society of He...

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Women with thick skins: The experiences of portuguese political candidates with...

Violence against women in politics is responsible for restricting female political participation and reinforcing traditional gender norms. Despite its impact, violence against women in politics remains a phenomenon dismissed by society, constituting an obstacle to gender equality (Krook, 2020). This dissertation seeks to explore, in the Portuguese context, the manifestations of the phenomenon of online violence...

Gestão de resíduos por alunos do ensino superior: caso das lentes de contacto

Estima-se que 20% dos utilizadores de todo o mundo rejeitam as suas lentes no lavatório ou na sanita. Este estudo permitiu verificar que, para a nossa amostra, essa não é uma realidade. Mesmo que o nível de conhecimento devesse ser maior, pode afirmar-se que, no que diz respeito a este tópico, os alunos sabem onde não colocar as suas lentes usadas. Contudo há um grande caminho a percorrer. Introdução: As lentes...

Overview on Creativity and Entrepreneurship in Creative Industries

From the music we listen to, to the door we open at work and the chair we sit on right now, creativity is all around us. It has a great contribution in our everyday lives, as nowadays more and more people strive to develop both their imagination and inventiveness. An individual who has nurtured his creativity has an advantage over a person who did not. He or she might bring up an unusual solution, yet effective...

Sustainable Entrepreneurship and Barriers: A Comparison of Perceived Barriers i...

Sustainable entrepreneurship pursues a triple agenda approximate economic, social, and ecological aspirations. We can agree upon the fact that environmental awareness is becoming more and more important on the global market and among people in general. Companies all over the world, have a bigger awareness, addressing more ecological concerns on their products, in order to become greener for consumers. This make...

Creativity in Higher Education: the Case of Portugal VS. Lithuania

This study was intended to evaluate the creativity perception in the context of higher education by analyzing its different sub-components: - activities during classes; - students’ involvement during the classes; - evaluation of the degree of creativity in the classroom; and - the creativity understanding. The researchers designed a questionnaire to understand the different insights of students related to creat...

Quality of life in pediatric oncological disease: Integrative literature review