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Do consumers care about ethics? A cross-cultural study
Malheiro, Alexandra; Jalali, Marjan Sara; Farhangmehr, MinooDiscussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contribu...
Data: 2010
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Origem: Oasisbr