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Peugeot’s repositioning : how to change people’s engagement towards an automobi...

Santos, Francisco Quedas Rodrigues dos

Peugeot, acting in the automobile sector, represents about 9,5% of the Portuguese passengers car market. This market is characterized by representing risky and planned acquisitions and usually with many influencers throughout the buying process in order to lower the risk to the buyer. In 2013, after the verified crisis in the automobile sector in terms of sales, the group was conducted to a new strategy – ‘Back...

Date: 2015   |   Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
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