Encontrados 32 documentos, a visualizar página 1 de 4
WTHC: Wine tourism clustering and future directions
Pé-curto, António; Loureiro, Sandra Maria Correia; Guerreiro, JoãoWine tourism is growing worldwide, assuming a significant share of overall tourism and hospitality; therefore, scholars are attracted to understanding what drives wine tourists’ behaviours. This study aims to analyse and cluster wine tourism research and propose directions for future research. A systematic literature review followed by a text-mining approach explored conceptual developments in wine tourism and ...
Food appraisal: explaining tourists’ willingness to pay more for organic food
Rodrigues, Áurea; Loureiro, Sandra Maria Correia; Nascimento, JorgePurpose – This study is grounded in appraisal theory to examine the factors influencing tourists’ attitudes toward organic food and their willingness to pay a premium in rural tourism destinations. Design/methodology/approach – A mixed-method approach was adopted. A focus group with seven participants explored culinary preferences and ecological awareness. This was followed by an on-site survey of 396 tourists,...
Analyzing the strength of novelty and meaningfulness in astrotourism experience...
Rodrigues, Áurea; Loureiro, Sandra Maria CorreiaPurpose – This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach – Data were collected using a convenience sample at an astrotourism event in Portugal. A self-administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (...
Love Power: From Identification to Advocacy in Fashion Sportswear in the Social...
Loureiro, Sandra Maria Correia; Rodrigues, Áurea; Martins, CatarinaThere is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a new structural model is proposed to analyse the drivers and outcomes of cognitive online brand identification (COBI). This study intends to explore in the sports fashion contex...
Value co-creation in hospitality industry: A systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Value co-creation in hospitality industry: A systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Value co-creation in hospitaity industry: a systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Exploring Co-creation Process in the Wineries: The relevance of social partner ...
Sarmento, Eduardo Moraes; Loureiro, Sandra Maria Correia; Cunha, NamércioNum mercado global, a troca é considerada como um dos recursos estratégicos mais importantes e críticos para o sucesso das empresas (Hammervoll 2012; Johnson 1999; Powers e Reagan 2007). Por conseguinte, não é de surpreender que produtores, distribuidores, retalhistas, clientes e até concorrentes unam forças para co-criar soluções de valor. Com o ambiente empresarial a tornar-se mais competitivo, a perspetiva d...
Memorable tourism experience in the context of astrotourism
Rodrigues, Áurea; Loureiro, Sandra Maria Correia; Lins de Moraes, Michelle; Pereira, RosariaAstrotourism involves a variety of activities carried out during the night, requiring a deeper knowledge about the cognitive and emotional process that the tourist has and that leads to a memorable experience and loyalty. This study explores how (i) astrotourism stimuli are associated with cognitive states, designed by knowledge and involvement, (ii) cognitive states increase emotional states, represented by he...
Challenges of a small insular developing state: Cape Verde
Sarmento, Eduardo Moraes; Loureiro, Sandra Maria CorreiaThe aim of the current study is to make the diagnosis of the tourism in Cape Verde and point out major challenges to sustainable development in Cape Verde. To carry out this purpose, we conducted 19 in-depth interviews (22 April and 3 July 2019) with managers of different sector in Cape Verde. This number of interviews allow us to achieve the saturation. Cape Verde authorities should be aware that islands have ...