151 documents found, page 1 of 16
Tourism e-Storytelling in creative territories: proposal of a model for a digit...
Santos, Vasco; Carvalho, Rui Miguel Ferreira; Reis, Patrícia; Simões, João TomazThe research purpose of this paper is to develop a proposal for a model for a digital multiplatform of e-Storytelling in creative territories. For that a literature review was undertaken, to elucidate the current state of the art concerning the main concepts: creative tourism development models, creative territories, and e-Storytelling. Following a list of creative manifestations, creative territories and local...
Intersections of Niche Tourism and Marketing
Sousa, Bruno; Santos, VascoAs the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche touri...
A geospatial approach to urban project management and resilience: promoting cli...
Lopes, Hélder Tiago da Silva; Rocha, José Pedro; Santos, Vasco; Silva, Lígia Torres; Remoaldo, Paula Cristina Almeida; Ribeiro, VítorThe escalating impacts of climate change necessitate innovative urban planning and management strategies to safeguard communities against extreme weather events. This study explores the creation of climate shelters areas with the use of technologies, namely a mobile application, within the urban center of Braga, Portugal. Utilizing Geographic Information Systems (GIS) project, we mapped areas of extreme heat ri...
Towards internationalization: exploring economic diplomacy in the Middle East (...
Pontes, Daniel; Santos, Vasco; Samões, Orlando; Wang, Shuangao; Figueiredo, RonnieInternationalization is a crucial process for companies seeking growth and expansion in foreign markets, especially in the Middle East, where economies have been developing and diversifying business opportunities, seeing it as an attractive destination to expand their operations. This study presents a comprehensive analysis of the internationalization process of economic diplomacy by exploring the experiences o...
Determinants of brand love in wine tourism
Dias, Alvaro; Sousa, Bruno; Santos, Vasco; Ramos, Paulo; Madeira, ArlindoWine tourism provides a multisensory experience through various wine tourism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determinants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling was performed to test the conceptual model. An Im...
The Importance of International Volunteering for the Tourist Destination Image:...
Santos, VascoThis research investigates the significant role of international volunteering, particularly through the European Solidarity Corps (ESC), in shaping the image of Barcelos as a tourist destination. The study specifically examines various volunteer programs in Barcelos, such as construction projects, teaching, and agricultural assistance. It focuses on the volunteers’ perceptions and motivations and on the impact ...
Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment
Milheiro, Abílio; Sousa, Bruno; Santos, Vasco; Milheiro, Catarina; Vilhena, EstelaThe automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub segment is the one facing the most significant growth and the one which presents the greatest challenges in the business-to-consumer (B2C) relationship. Brand Attachment refers to the cognitive and effective connection between consumers and “th...
Determinants of brand love in wine tourism
Dias, Álvaro; Sousa, Bruno; Santos, Vasco; Ramos, Paulo; Madeira, ArlindoWine tourism provides a multisensory experience through various wine tour ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determinants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling was performed to test the conceptual model. An I...
The Importance of International Volunteering for the Tourist Destination Image:...
Pacheco, Ricardo; Sousa, Bruno; Santos, VascoThis research investigates the significant role of international volunteering, particularly through the European Solidarity Corps (ESC), in shaping the image of Barcelos as a tourist destination.The study specifically examines various volunteer programs in Barcelos, such as construction projects, teaching, and agricultural assistance. It focuses on the volunteers’ perceptions and motivations and on the impact o...
Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment
Milheiro, Abílio; Sousa, Bruno; Santos, Vasco; Milheiro, Catarina; Vilhena, EstelaThe automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the business-to-consumer (B2C) relationship. Brand Attachment refers to the cognitive and effective connection between consumers and “th...