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The Evolution of AI-Based Marketing: Trends, Challenges, and Opportunities.

Remondes, Jorge; Claro, José Alberto Carvalho dos Santos; João, Belmiro do Nascimento; Teixeira, Sandrina; Serralvo, Francisco António; Lopes, Jorge

This special issue explores how artificial intelligence is reshaping marketing through enhanced personalization, consumer engagement, and operational efficiency, while also addressing emerging ethical, technological, and competitive challenges in a digital, data-driven landscape.   

Date: 2026   |   Origin: European Journal of Applied Business and Management
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