2 documents found, page 1 of 1
Navigating the Online Travel Landscape
Sharma, Animesh Kumar; Sharma, RahulThe purpose this study is to identify factors influencing tourists’ choice of online travel agencies (OTAs) in Delhi and NCR, India, within the era of digital technologies. This study employed a non-probabilistic research approach with purposive sampling to analyse data from 552 primary respondents who had used OTA platforms in the past twelve months. SPSS was used to conduct exploratory factor analysis, enabli...
Analyzing the Effect of Web Service Quality on Customer Satisfaction and Revisi...
Sharma, Animesh Kumar; Sharma, RahulThis research paper aims to identify the effect of OTA’s (online travel agencies) web services quality on customer satisfaction and revisit intention. The present study tries to inspect the structural association between OTA’s web service quality, and customer satisfaction and revisit intentions based on separate constructs. Web service quality was considered as an independent variable whereas customer satisfac...