84 documents found, page 1 of 9
Social media as a tool to promote Jyväskylä as a tourism destination
Silva, Susana; Ferreira, Ana; Silva, CândidaJyväskylä is the largest city in the Central Finland and Finnish Lakeland region. In digital era places and destinations compete against each other in an increasingly globalized market. To successfully compete, destinations need to work on developing a strong brand identity through effective positioning. The main goal of this work is to understand how social media platforms has been used to create / promote the...
What skills are required for sustainable leadership in hospitality?
Silva, Susana; Pereira de Oliveira, Mónica; Silva, CândidaThe focus of Sustainability Leadership in tourism is on fostering individual development to facilitate adaptation to emerging technologies within complex and rapidly evolving environments, ultimately aiming to enhance performance and organizational effectiveness. Sustainable leaders prioritize collaboration, consensus-building, and support for team members to collectively achieve shared objectives, particularly...
Digital marketing of tourism destinations: the case of Lisbon
Castro-Neves, Elisa; Soares, Beatriz; Mokdisse, Cláudia; Silva, CândidaThere is now a widespread recognition that the Web is the privileged place to search for and gather information in a wide variety of fields, as well as for consumers to share information about their experiences and interactions with brands, products and services. Moreover, it is increasingly important to realize that today digital communication is not completely controlled by the organization, there is a lot of...
The value of skills for a sustainable tourism and hospitality industry
Silva, Susana; Silva, Cândida; Oliveira, Mónica<jats:p>Skills are one of the main themes in academic and labor environments. Nowadays, digital, green, and social and cultural skills are the key to achieving sustainable practices and sustainable development goals. Therefore, this study aims to characterize the current and future needs of digital, green, and social and cultural skills for the tourism and hospitality sectors. This was a quantitative study, wit...
O efeito do jogo na promoção do equilíbrio e na prevenção do risco de quedas em...
Neves Rosa, Marlene Cristina; Brites, Cátia; Tarrafa, Inês; Viamonte, Miguel; Oliveira, Patrícia; Silva, CândidaIntrodução: O jogo analógico dirigido a pessoas idosas com alterações de equilíbrio e risco de queda demonstrou alguns potenciais resultados, contudo os estudos são escassos. Objetivo: O presente estudo pretendeu testar o potencial de um jogo analógico na melhoria do equilíbrio e diminuição do risco de quedas, bem como caracterizar o desempenho dos participantes no jogo e a sua relação com as variáveis de equil...
Biologic disease-modifying antirheumatic drugs survival in late-onset axial spo...
Silva, Susana P.; Monteiro, Beatriz; Oliveira, Cláudia Pinto; Costa, Roberto Pereira da; Matos, Carolina Ochôa; Lopes, Mariana DizObjectives Although axial spondyloarthritis (axSpA) typically begins before age 45, late-onset axSpA (lo-axSpA) has been widely recognized. While existing literature describes this subgroup, data on therapeutic approaches remain limited. Therefore, we aimed to evaluate the efficacy and safety of biologic DMARDs in patients with lo-axSpA.Methods We conducted a retrospective, multicentre, national cohort study us...
Higher education students’ perceptions of emergency remote teaching: degree lev...
Lima, Vanda; Silva, Susana; Silva, Cândida; Fernandes, Joana; Peres, PaulaThe COVID-19 pandemic generated a strong impact on Higher Education. In Portugal, the closure of Higher Education Institutions (HEIs), in March 2020, led to a transformation of Traditional Education into Emergency Remote Teaching (ERT). This paper analyzes students’ perceptions concerning such a change in teaching and assessment methodologies and practices, considering the different degrees of education and the...
Instagram as a digital marketing tool of a hotel brand
Silva, Cândida; Silva, Susana; Rodrigues, AnaSocial media marketing is increasingly seen as one of the main ways of communicating with consumers, platforms where visual content is the main form of communication, such as Instagram. The human brain is programmed to not only pay attention to individual resources, but also to the stories that these resources tell. Stories allow humans to relate, inspire, motivate, and often be persuaded, because they mix info...
Improving environmental sustainability in Hospitality and Tourism: the key stra...
Oliveira, Mónica; Silva, Susana; Silva, CândidaThe Hotel and Tourism Industry has experienced profound changes in recent years and has been one of the sectors most affected by COVID-19. With the return of tourist activity, many companies went back to their normal routines, but the sector has changed dramatically. Tourists have new expectations, needs, and priorities, and sustainability is the one that is most emphasised, particularly when it comes to excess...
Information systems project success surveys - Insights from the last 30 years
Loureiro, Elsa; Gomes, Bruna; Varajão, João; Silva, CândidaInformation Systems (IS) projects have a long history of negative reputation regarding their success. However, studies that report the success of IS projects are generally focused on software development (which is only one of the many types of IS projects). Furthermore, practically no research compares the success achieved in the different types of IS projects and projects from other areas. Aiming to contribute...