7 documents found, page 1 of 1
Running Towards a Better Brand Attitude: How Gamifcation in Nike Run Club Can H...
Lopes, João M.; Silva, Luis Filipe; Massano-Cardoso, Ilda; Galhardo, AnaThe dynamics of the knowledge-based economy are intrinsically linked to the con cept of gamifcation, which has been increasingly discussed in the context of companies’ marketing strategies. It is therefore necessary to understand how gamifcation can be strategically applied in diferent contexts to increase the performance and competitiveness of companies. This paper aimed to analyze how gamifcation impacts cust...
AI Meets the Shopper: psychosocial factors in ease of use and their effect on e...
Lopes, João M.; Silva, Luis Filipe; Massano-Cardoso, IldaThe evolution of e-retail and the contribution of artificial intelligence in improving algorithms for greater customer engagement highlight the potential of these technologies to develop e-commerce further, making it more accessible and personalized to meet individual needs. This study aims to explore the psychosocial factors (subjective norms; faith; consciousness; perceived control) that affect AI-enabled eas...
Green Purchase Determinants in a Peripheral Region of Europe: how can green mar...
Lopes, João M.; Silva, Luis Filipe; Massano-Cardoso, Ilda; Galhardo, AnaAs environmental concerns continue to arise, companies are increasingly turning to green marketing strategies and promoting green purchasing decisions to meet consumer demand for sustainable products and services. Peripheral regions, often overlooked in discussions about sustainability, have a unique opportunity to position themselves as leaders in environmentally responsible practices through green marketing s...
Management of Consumers Embraces Drone Delivery
Lopes, João M.; Silva, Luis Filipe; Massano-Cardoso, IldaOver the past few years, significant progress has been made in the field of drone technology, leading to its implementation and transformation in various industries. As technology has improved, drones have become increasingly adaptable to numerous tasks, such as delivering packages right to customers’ front doors. As the need for swift and reliable delivery options increases, drone delivery is an option that bu...
Juvenile angiofibroma: a case report
Coelho, Tiago Lourenço; Figueiredo, Hugo; Ramada, Ana Beatriz; Marques, Davide Lourenço; Caiado, Ricardo; Migueis, Jorge; Silva, Luis FilipeJuvenile Angiofibroma is a rare pathology, with high associated morbidity. A 14-year-old male was referred to the otolaryngology consultation due to left nasal obstruction, snoring and epistaxis with 6 months of evolution. The anterior rhinoscopy showed the presence of an expansive formation occupying the entire left nasal cavity. In the examination of the oropharynx, a lobulated mass could be observed, bulging...
Nasal obstruction in a newborn
Lourenço Coelho, Tiago; Neves, João Fonseca; Caiado, Ricardo; Silva, Luis FilipeDacryocystocele is an uncommon congenital disease affecting less than 1% of newborns. Herein is presented the case of a female newborn with respiratory distress with onset in the first hours of life and worsening during breastfeeding. Resistance to endoscope progression due to narrowing of both patent nasal cavities was noticed during flexible nasal endoscopy, and computed tomography revealed an extremely rare ...
Tonsillectomy hemorrhage in children with altered coagulation parameters
Neves, João Fonseca; Maricato, Felisberto; Silva, Luis FilipeObjectives: Tonsillectomy is amongst the most common surgical procedures performed in children with the main complication being post-operative hemorrhage. The objective of this study is to report the tonsillectomy outcomes of children with altered coagulation parameters managed at our institution. Study Design: Retrospective study with descriptive analysis of data collected. Material and Methods: We reviewed al...