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Role of managerial cognition on internationalization earliness and acceleration
Vlačić, B.; Silva, S. Costa e; Santos, I.; Gonzalez-Loureiro, M.
Date: 2020
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Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
The impact of cognitive reasoning on international entrepreneurial intentions: ...
Vlačić, B.; Gonzalez-Loureiro, M.; Braga, V.; Silva, S. Costa e
Date: 2019
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Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
Generation y consumers, luxury brands and social responsibility: what are the m...
Cunha, C. Braga da; Duarte, P.; Silva, S. Costa eThe fast-growing segment of younger luxury consumers, the generational size, and their spending power transform the Generation Y cohort in an appealing group for luxury brand managers, as well as academics in the fields of Consumer Behaviour, International Business, and International Marketing. Millennials’ increasing demand for socially responsible products has led some luxury brands to focus a considerable pa...
Date: 2017
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Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa