The introduction of advanced services in a servitization business model is under close scrutiny for a SME supplying advanced technologies. The proposed conceptual model is based on three cornerstones, i.e. strategy, organizational structure, ICT requirements. It was developed and checked by using data from semi-structured interviews, unstructured observations and documentation surveying. The outcomes significan...
This research appreciates the relevance of servitization business models for an Advanced Manufacturing Technology (AMT) SME in the Ornamental Stones (OS) cluster. A holistic conceptual model was designed and tested addressing strategy, organizational structure and technological infrastructure. Primary data gathered by semi-structured interviews were completed by unstructured observation and documentation studyi...