4 documents found, page 1 of 1
From Disinformation to Chaos: an analysis of Fake News in the time of the Coron...
Sousa Júnior, João Henriques de; Raasch, Michele; Soares, João Coelho; Ribeiro, Letícia Virgínia Henriques Alves de SousaThe new coronavirus (SARS-CoV-2, COVID-19) pandemic has been a topic of discussion in traditional and digital media around the world. Anxious for information about the virus and its harm, the population begins to believe and share news without checking their reliability, which may lead disinformation, fear and chaos to other recipients. In order to ensure a scientific contribution on the topic, this article pre...
APLICACIÓN DEL MODELO DE PLANIFICACIÓN DE MARKETING DE PIZZINATTO Y SILVA (2009...
Sarquis, Aléssio Bessa; Souza, João Gabriel Bogo de; Soares, João Coelho; Andrade Junior, Carlos Alberto de; Fraga, Alexandre de MatosEl estudio analizó la aplicación del modelo de planificación de marketing de Pizzinatto e Silva (2009) en una pequeña empresa de panificación y confiterías. Este es un estudio cualitativo, en la forma de estudio de caso, con datos recolectados por medio de entrevista personal semiestructurada y levantamiento documental, y analizados con ayuda de técnicas de análisis de contenido. Los resultados indican que el m...
Fatores que influenciam na popularidade de postagens de marcas em mídias sociai...
Soares, João CoelhoIn online social media, message characteristics may influence the popularity of brand posts with users. The present study sought to analyze the factors that influence the popularity of brand posts in the social media Facebook, in a higher education institution context. Specifically, the study aims to verify the effect of factors related to the media type of media (interactivity and vividness) on the amount of l...
INDICATORS OF INSTITUTIONAL EVALUATION: PERCEPTION OF CPA OFFICERS AND MEMBERS
Soares, Thiago Coelho; Mazon, Gisele; Soares, João CoelhoThe objective of this research consists of a perception of managers and members of the Evaluation Committees (CPA in Portuguese acronym) about the indicators of the institutional evaluation. Thereunto, performance evaluation indicators were applied in Higher Education Institutions (HEIs), from the theory. Subsequently, statistical tests were carried out to compare the perception of the managers and members of t...