Rita, P., Borges-Tiago, T., & Sousa, N. (2024). Empirical Insights into Co-Creation, Satisfaction, and Willingness to Pay in Sustainable Tourism. Journal of Tourism and Services, 15(29), 133-152. https://doi.org/10.29036/jots.v15i29.804 --- Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de In...