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Mutant identities as a contemporary communication strategy: A proposal for Unde...

Rocha, Tiago; Sousa, Álvaro

Social and technological development in which we operate has been shaping the way we view the world, expanding new communicative possibilities resulting in an evolution in design. This constant evolution resulted in a set of new aesthetic opportunities that converged in the creation of new changing visual identity systems, characterized by being more flexible, more dynamic and freer, with characteristics that m...


Design for the preservation of the iconographic memory of a local artisanal pro...

Castro, Verónica; Sousa, Álvaro

Bonecas de Massa are identity marzipan images from Madeira Island but they have not achieved a huge visibility and recognition, both locally and nationally. Currently, few artisans make them. Because it is not lucrative, none of them make this craft a full-time job. We propose to understand if the contribution of design by transforming these marzipan figures into biscuits/ cookies of similar iconography, throug...


Introdução

Sousa, Álvaro

No abstract available.; Sem resumo disponível.


Kinetic Identity as the new communication strategy for brands in contemporaneity

Ferreira, Diogo; Sousa, Álvaro

Technological and social evolution led to a new way of looking at the world, a new type of society considered liquid according to Bauman, which opened doors to a set of new aesthetic opportunities that made design, being an organic discipline, evolve. This evolution led to the need to create new systems of visual identity, endowed with characteristics that meet today's needs: The kinetic identity is one of thes...



Handbook of remote working for social innovators

Cawood-Campbell, Rose; McMillan, Carolyn; Anderson, Mark Majewsky; Robbins, Peter; Sordi, Silvia; Testi, Enrico; Franqueira, Teresa; Sousa, Álvaro

No abstract available.


Kinetic Identity como nova estratégia de comunicação das marcas na contemporane...

Ferreira, Diogo; Sousa, Álvaro

A evolução tecnológica e social levou a uma nova forma de encarar o mundo, um novo tipo de sociedade considerada líquida segundo Bauman, que abriu portas a um conjunto de novas oportunidades estéticas que fizeram o design,sendo uma disciplina orgânica, evoluir. Esta evolução levou à necessidade do desenho de novos sistemas de identidade visual, dotados de características que vão ao encontro da atuali...


For a typography from Ceará designed on the basis of Espedito Seleiro's work

Nascimento, Nicolly; Sousa, Álvaro

This work includes the development of a typography based on the symbols designed by Espedito Seleiro, from Nova Olinda-CE, one of the most prominent artisans of Ceará, being inspired by the northeastern Sertão and Cangaço culture. The study has as reference the universe of vernacular typography and its influences on design, as well as the influences that the design exerts on them, valuing as characteristics of ...


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