375 documents found, page 1 of 38
Digital Accessibility and Emerging Technologies in Cross-border Tourism: A Bibl...
Macedo, Cátia; Domínguez, Trinidad; Sousa, BrunoThis study analyses the evolution of research on digital accessibility and emerging technologies applied to tourism, with a special focus on their framework in cross-border regions, namely in the Northern Portugal and Galicia Euroregion. Based on a systematic search in Web of Science (2020-2025), 268 articles were identified and subsequently processed using bibliometric methods with Bibliometrix R/Biblioshiny. ...
Geocaching as a route to fresh learning and exploration experiences: a systemat...
Arantes, Luzia; Vaz, Luís; Costa, Sandra Barbosa; Sousa, Bruno; Silva, Júlio; Santos, VascoThis study conducts a systematic literature review to examine geocaching as a form of technology-mediated experiential communication, analysing how location-based gamified practices shape consumer engagement, behavioural decisions and place-related meaning-making, with implications for destination marketing, digital engagement and communication strategies. Following the SPAR-4-SLR protocol and applying the Ante...
Film tourism and the image of the destination: preliminary impacts on host comm...
Liberato, Pedro; Sousa, Bruno; Brito, Miguel; Liberato, Dália; Santos, José DuarteIn recent decades, film tourism has expanded throughout the world. Increasingly, authors present the definitions, behaviors, and motivations of film tourists. Film tourism has a range of positive impacts, such as strengthening scenic beauty, reinforcing local pride, preserving local culture, conserving natural resources, attracting investment, improving local infrastructure, increasing the number of facilities,...
Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Cas...
Fonseca, Fernando; Santos, Vasco Ribeiro; Sousa, Bruno; Pinhal, RúbenThis study develops and evaluates a digital marketing strategy for SIIEE.com, an emerging online retailer repositioned within the baby and childhood products niche. Guided by the SOSTAC® model, the project addressed poor performance and weak differentiation by integrating paid (Google Ads, Meta Ads) and organic (SEO, social media, blog) channels. The findings reveal a 245% return on investment, with Google Ads ...
Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer...
Santos, Vasco Ribeiro; Pereira, Anabela; Sousa, Bruno; Ali, Umar; Arantes, Luzia; Tarnanidis, Theodore; Pinhal, RúbenThis study investigates how McDonald’s glocalization strategy affects consumer behavior in Portugal, highlighting the interplay between the global brand identity and local cultural adaptation. Employing Kozinets’ (2020) netnographic approach, the research analyzes over 15,000 consumer-generated digital interactions across social media, review platforms, and food forums to uncover authentic, culturally embedded ...
The importance of internal marketing in achieving job satisfaction and organiza...
Neves, Miguel; Sousa, Bruno; Gonçalves, Joana; Veloso, CláudiaPurpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environment
Delivering tomorrow today: The role of cutting-edge technologies such as Artifi...
Gomes, Sofia; Lopes, João; Sousa, BrunoDrone delivery services, wich enable faster and more efficient deliveries, reduce costs, minimize environmental impacts and increase satisfaction, have revolutionized global logistics services. Despite these advantages, there are still obstacles to consumers’ acceptance of these service, so it is necessary to understand their motivations. This study evaluates how acceptance of the technology influences the perc...
From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption...
Fonseca, Manuel; Rodrigues, Helena; Sousa, Bruno; Pinto, MárioThe COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory factors influencing the consumption of plant-based foods among residents of the Galicia–Northern Portugal Euroregion.
eBEfree: Combining Psychoeducation, Mindfulness, and Self-Compassion in an App-...
Senra, Hugo; Duarte, Cristiana; Carvalho, Sérgio A.; Simões, Luís; Ferreira, Cláudia; Palmeira, Lara; Matos, Marcela; Cunha, Marina; Castilho, PaulaTo develop and test the effectiveness of the eBEfree program, a 12-session app-based version of a previously tested psychological intervention (BEfree) that combines psycho-education, self-compassion, mindfulness, and Acceptance and Commitment Therapy to reduce binge-eating symptoms. Two-hundred participants with recurrent elevated binge-eating symptoms and a higher body weight were enrolled in a remote paralle...
Purchasing Decisions with Reference Pointsand Prospect Theory in the Metaverse
Tarnanidis, Theodore; Owusu-Frimpong, Nana; Sousa, Bruno; Manda, Vijaya Kittu; Vlachopoulou, MaroThe aimof this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be a...