370 documents found, page 1 of 37
Lessons Learned - EduCITY
Pombo, Lúcia (coord.); Marques, Margarida M.; Santos, João Ferreira; Rodrigues, Rita; Sousa, Bruno; Baptista, CarolinaSem resumo disponível.
The importance of internal marketing in achieving job satisfaction and organiza...
Neves, Miguel; Sousa, Bruno; Gonçalves, Joana; Veloso, CláudiaPurpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environment
Delivering tomorrow today: The role of cutting-edge technologies such as Artifi...
Gomes, Sofia; Lopes, João; Sousa, BrunoDrone delivery services, wich enable faster and more efficient deliveries, reduce costs, minimize environmental impacts and increase satisfaction, have revolutionized global logistics services. Despite these advantages, there are still obstacles to consumers’ acceptance of these service, so it is necessary to understand their motivations. This study evaluates how acceptance of the technology influences the perc...
The Sustainability Consciousness Questionnaire: Validation Among Portuguese Pop...
Arantes, Luzia; Sousa, BrunoThe primary objective of this study is to validate the Sustainability Consciousness Questionnaire (SCQ) for the Portuguese population, ensuring its reliability and applicability across the dimensions of knowledge, attitudes, and behaviours related to sustainability. This validation is crucial for ensuring the SCQ captures local cultural nuances and provides reliable data to inform educational and policy strateg...
From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption...
Fonseca, Manuel; Rodrigues, Helena; Sousa, Bruno; Pinto, MárioThe COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory factors influencing the consumption of plant-based foods among residents of the Galicia–Northern Portugal Euroregion.
eBEfree: Combining Psychoeducation, Mindfulness, and Self-Compassion in an App-...
Senra, Hugo; Duarte, Cristiana; Carvalho, Sérgio A.; Simões, Luís; Ferreira, Cláudia; Palmeira, Lara; Matos, Marcela; Cunha, Marina; Castilho, PaulaTo develop and test the effectiveness of the eBEfree program, a 12-session app-based version of a previously tested psychological intervention (BEfree) that combines psycho-education, self-compassion, mindfulness, and Acceptance and Commitment Therapy to reduce binge-eating symptoms. Two-hundred participants with recurrent elevated binge-eating symptoms and a higher body weight were enrolled in a remote paralle...
Purchasing Decisions with Reference Pointsand Prospect Theory in the Metaverse
Tarnanidis, Theodore; Owusu-Frimpong, Nana; Sousa, Bruno; Manda, Vijaya Kittu; Vlachopoulou, MaroThe aimof this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be a...
The Impact of CSR Dimensions on Customer Loyalty, Brand Image, and Satisfaction...
Fatawu, Alhassan; Manda, Vijaya Kittu; Tarnanidis, Theodore; Sousa, Brunothe differential effects of corporate social responsibility (csR) dimensions—environmental sustainability (es), community engagement (ce), and ethical Practices (eP)—remainunderexplored in the hospitality and tourism industry. this study examines how the csRdimensions impact customer loyalty, brand image, and satisfaction, and investigates themediating roles of perceived value (PV) and customer trust (ct) among...
The Internationalization of the Portuguese Textile Sector into the Chinese Mark...
Fonseca, Manuel; Sousa, Bruno; Carvalho, Tatiana; Teixeira, AndreiaGlobalization and market saturation have led Portuguese textile companies to seek interna tional markets not only for growth but also to contribute to their country’s international image. This study aims to explore how the internationalization of the Portuguese textile sector into the Chinese market contributes to Portugal’s destination image and identify the critical success factors in this process. The resear...
The Sustainability Consciousness Questionnaire: Validation AmongPortuguese Popu...
Arantes, Luzia; Sousa, BrunoThe primary objective of this study is to validate the Sustainability Consciousness Questionnaire (SCQ) for the Portuguese population, ensuring its reliability and applicability across the dimensions of knowledge, attitudes, and behaviours related to sustainability. This validation is crucial for ensuring the SCQ captures local cultural nuances and provides reliable data to inform educational and policy strateg...