52 documents found, page 1 of 6
DMO marketing strategies: fostering digital hosting in tourism destinations
Liberato, Pedro; Liberato, Dália; Martins, Telma; Sousa, Bruno Barbosa; Santos, José DuarteDigitalisation is one of the most striking phenomena of the 21st century. It is considered the third industrial revolution, also known as the digital revolution. In the last two decades, the popularisation of the internet and electronic devices has completely transformed society. The branch of tourism that has emerged from this revolution is called digital tourism, being directly linked to digital tools and the...
The importance of internal marketing in achieving job satisfaction and organiza...
Neves, Miguel Silva; Sousa, Bruno Barbosa; Gonçalves, Joana; Miranda Veloso, CláudiaPurpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environmentMethodology: The methodology adopted is entirely qualitative, based on documentary analysis, semi-structured interviews and a focus group with questions about internal marketing.Results: Th...
Film-induced tourism and promotion of tourist destinations: An exploratory appr...
Sousa, Bruno Barbosa; Abreu, João; Santos, Lara Marisa; Figueira, AnaThe film tourism business incorporates a series of activities. The development of destination marketing campaigns to promote films, while, increasingly, common initiatives between DMOs and filmmakers to promote films and tourist destinations. In several situations, a film or a documentary can prove to be a crucial element of communica-tion and dissemination of a country, a city or a territory. These cinematogra...
Literary tourism in northern Portugal and its contribution to regenerative tour...
Sousa, Bruno Barbosa; Liberato, Pedro; Rodrigues, Cristina; Pereira, Carina; Malheiro, Maria Alexandra; Liberato, Dália; Esteves, Elsa TavaresLiterary tourism has been the subject of new studies and new approaches in the academic context, not only from a historical and cultural perspective, but also for the benefit of the local community and the progress of the territory This chapter aims to present an embryonic reflection on the importance that literary tourism could represent for the benefit of regenerative tourism and the long- term preservation o...
Artificial Intelligence in Higher Education: Institutional Marketing Strategies...
Serafim, Ana; Fernandes, Sara; Mesquita, Cristina; Veloso, Cláudia M.; Sousa, Bruno BarbosaArtificial Intelligence (AI) presents significant challenges and opportunities in educational practices. As AI technologies evolve, they offer transformative potential for personalized learning and administrative efficiency, but they also raise critical ethical concerns that must be addressed. The following sections outline the main aspects of AI's impact on education. The integration of Artificial Intelligence...
The impact of social networks on cultural and religious tourism: The case of th...
Ribeiro, Cátia Faria; Pacheco, Jorge; Sousa, Bruno Barbosa; Figueira, VictorIt is necessary to consider that marketing communication strategies are designed and created with a focus on attracting tourists in the decision phase of choosing the destination. Technological societies have relied on the emergence of a universal digital language and the transversal extension of the use of new information and communication technologies at almost all times. This has also had consequences in the...
Internal Marketing as a Driver of Workplace Happiness and Organizational Perfor...
Neves, Miguel Silva; Gonçalves, Joana Sobreiro; Veloso, Cláudia Miranda; Sousa, Bruno BarbosaInternal marketing plays a crucial role in the organizational success of companies, particularly in fostering employee well-being and workplace happiness. This study aims to analyze the relationship between internal marketing practices and employee happiness, focusing on their impact on motivation, job satisfaction, and talent retention. Through a qualitative methodology, including semi-structured interviews an...
Religious Tourism Events and Insights for AI on International Volunteering: The...
Barroso, Filipa; Sousa, Bruno Barbosa; Vareiro , Laurentina; Nogueira, SóniaThe tourism sector makes a significant contribution to the development of the territory. Due to the strong set of religious structures and traditions, the north of Portugal is a region where religious tourism has a significant impact, serving as an economic engine for the region and generating a dynamic in the local economies. Holy Week in the city of Braga is one of the most outstanding examples of this, const...
Attachment theory and sense of place for visitors to Kazbegi National Park
Cardoso, António; Pereira, Manuel Sousa; Sousa, Bruno Barbosa; Poladashvili, Tamari; Faria, SílviaThis study seeks to empirically contribute to the analysis and interpretation of issues related to “sense of place” in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the “sense of place”, such as: “place identity” and “place dependence”. The empirical work resorted to the quantitative method to obtain t...
Special interest trends for glamping: preliminary insights in Portuguese context
Jessica, Eliane; Sousa, Bruno Barbosa; Liberato, PedroSustainability in tourism is a necessary path for the tourism sector on a global scale. Tourist practice now considers the environmental, economic, and social impact in the present and the future. Responsible use of natural resources, preservation of the sociocultural authenticity of local communities, and ensuring long-term economic sustainability are fundamental. In the context of tourist activities that prom...