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The emotional and nostalgic power: The strategies of brands to create connectionsO

Sousa, Daniela

Brands resort to various strategies to connect with their target public, but it is when they create meaningful and authentic experiences that they can establish deeper bonds. Therefore, it is essential for brands to know exactly which target market they are addressing with their message, to understand what that target market expects from that brand's communication, but also to take into account factors that hav...

Date: 2025   |   Origin: The Trends Hub

Young adults with cancer in palliative care/end of life care: integrative liter...

Filipe Penim, Sofia; Sousa, Daniela

Introduction: Young adults with cancer in palliative care and/or end of life care are a particularly vulnerable population, about which very little has been studied. The main goal of this review is to summarize their experience. Methods: An integrative literature review was conducted in the databases PUBMED®, CINAHL Complete®, MEDLINE Complete® and Scielo® (studies published between January 1st 2017 and January...

Date: 2025   |   Origin: Onco.News

Cumulus cell DNA damage linked to fertilization success in females with an ovul...

Rodrigues, Bárbara; Sousa, Vanessa; Esteves, Filipa; Vale-Fernandes, Emídio; Costa, Solange; Sousa, Daniela; Brandão, Raquel; Leal, Carla; Pires, Joana

Intracytoplasmic sperm injection (ICSI) is a widely used technique in fertility centers. ICSI success depends on both nuclear and cytoplasmic oocyte maturation. Cumulus cells, which surround the oocytes, play a pivotal role in oocyte competence. However, the significance of DNA damage in cumulus cells as a marker of fertilization success remains largely unexplored. This study aims to investigate the relationshi...


Exploring immersive multimodal virtual reality training, affective states, and ...

Oliveira, Joana; Dias, Joana Aires; Correia, Rita; Pinheiro, Raquel; Reis, Vitor; Sousa, Daniela; Agostinho, Daniel; Simões, Marco

Background: Firefighters face stressful life-threatening events requiring fast decision-making. To better prepare for those situations, training is paramount, but errors in real-life training can be harmful. Virtual reality (VR) simulations provide the desired realism while enabling practice in a secure and controlled environment. Firefighters’ affective states are also crucial as they are a higher-risk group. ...


The Psychological Science Accelerator's COVID-19 rapid-response dataset

Buchanan, Erin M.; Lewis, Savannah C.; Paris, Bastien; Forscher, Patrick S.; Pavlacic, Jeffrey M.; Beshears, Julie E.; Drexler, Shira Meir

In response to the COVID-19 pandemic, the Psychological Science Accelerator coordinated three large-scale psychological studies to examine the effects of loss-gain framing, cognitive reappraisals, and autonomy framing manipulations on behavioral intentions and affective measures. The data collected (April to October 2020) included specific measures for each experimental study, a general questionnaire examining ...


Cumulus cells damage can help to indirectly predict oocyte quality in infertile...

Rodrigues, Bárbara; Sousa, Vanessa; Esteves, Filipa; Pires, Joana; Sousa, Daniela; Brandão, Raquel; Leal, Carla; Santos, Rosário; Vale-Fernandes, Emídio

Introduction: Intracytoplasmic sperm injection (ICSI) is currently used in clinical practice for couples with fertility issues. Some studies have shown an association between male reproductive ability and sperm DNA damage levels, assessed by comet assay. However, little is known regarding this endpoint and female fertility, mostly due to tissue accessibility. To overcome this, we used cumulus cells (CC) to anal...


The Psychological Science Accelerator’s COVID-19 rapid-response dataset

Buchanan, Erin M.; Lewis, Savannah C.; Paris, Bastien; Forscher, Patrick S.; Pavlacic, Jeffrey M.; Beshears, Julie E.; Drexler, Shira Meir

In response to the COVID-19 pandemic, the Psychological Science Accelerator coordinated three large-scale psychological studies to examine the effects of loss-gain framing, cognitive reappraisals, and autonomy framing manipulations on behavioral intentions and affective measures. The data collected (April to October 2020) included specific measures for each experimental study, a general questionnaire examining ...


O papel da Dieta Mediterrânica no consumo de Sal: Uma Revisão Sistematizada

Costa, Mariana; Rodrigues, Joana; Costa, Ana R.; Padrão, Patrícia; Sousa, Daniela


Parahippocampal deactivation and hyperactivation of central executive, saliency...

Mouga, Susana; Duarte, Isabel Catarina; Café, Cátia; Sousa, Daniela; Duque, Frederico; Oliveira, Guiomar; Castelo-Branco, Miguel

The concomitant role of the Central Executive, the Saliency and the Social Cognition networks in autism spectrum disorder (ASD) in demanding ecological tasks remains unanswered. We addressed this question using a novel task-based fMRI virtual-reality task mimicking a challenging daily-life chore that may present some difficulties to individuals with ASD: the EcoSupermarketX.; This research was supported by the ...


A global experiment on motivating social distancing during the COVID-19 pandemic

Legate, Nicole; Nguyen, Thuy-vy; Weinstein, Netta; Moller, Arlen; Legault, Lisa; Vally, Zahir; Tajchman, Zuzanna; Zsido, Andras N.; Zrimsek, Miha

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-support...


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