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Digital transformation strategies: Conversational commerce
Sousa, G. C. de.; Costa, R. J. L. da.; Pereira, L.; Jerónimo, C.With the evolution of technology and the consequent proliferation of the use of the internet for online shopping, and allied to the strong globalization of global commerce, which has online commerce as the highest exponent, it is increasingly difficult for companies to gain a competitive advantage over its competitors, making it fundamental to place consumer satisfaction at the heart of its business. This resea...
Date: 2019
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Origin: Repositório ISCTE