9 documents found, page 1 of 1
IJMCNM, Vol 5, Issue 8, January to June 2017
Sousa, Jorge RemondesIt is with great enthusiasm that we publish the Eighth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation).
IJMCNM, Vol 4, Issue 6, January to June 2016
Sousa, Jorge RemondesIt is with great enthusiasm that we publish the Sixth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation). For us all (management, publishing, editorial council, scientific committee and revisers), this represents one more step towards the achievement of o...
Investigação Qualitativa em Marketing, Comunicação e Novos Meios: a técnica de ...
Sousa, Jorge Remondes; Nunes Linhares, Ronaldo; Pedro Costa, AntónioA Investigação Qualitativa em Marketing e Comunicação tem um potencial de crescimento face às diferentes formas de recolha e de análise de dados. Neste enquadramento encaixa a técnica de análise de dados fotoetnográfica, quando a foto é o principal instrumento para a realização do estudo etnográfico (Boni & Moreschi, 2007). A fotografia etnográfica pode estar inserida em trabalhos científicos e pode ser caracte...
Investigação qualitativa em marketing, comunicação e novos meios: a técnica de ...
Sousa, Jorge Remondes; Linhares, Ronaldo Nunes; Costa, António PedroA Investigação Qualitativa em Marketing e Comunicação tem um potencial de crescimento face às diferentes formas de recolha e de análise de dados. Neste enquadramento encaixa a técnica de análise de dados fotoetnográfica, quando a foto é o principal instrumento para a realização do estudo etnográfico (Boni & Moreschi, 2007). A fotografia etnográfica pode estar inserida em trabalhos científicos e pode ser caracte...
IJMCNM, Vol 3, Issue 5, Jully to December 2015
Sousa, Jorge RemondesIt is with great enthusiasm that we publish the Fifth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation). For us all (management, publishing, editorial council, scientific committee and revisers), this represents one more step towards the achievement of o...
IJMCNM, Vol 3, Issue 4, January to June 2015
Sousa, Jorge RemondesEdition 4 of International Journal of Marketing, Communication and New Media (IJMCNM) marks the start of our third calendar year of open-access publications. The very first edition was published in December 2013.We are now newly indexed in international reference resources: IJMCNM is currently indexed in Google Scholar, Latindex, e-Revistas and RCAPP (Open Access Scientific Repository of Portugal). We are not p...
IJMCNM, Vol 2, Issue 3, July to December 2014
Sousa, Jorge RemondesWith Issue 3 of the International Journal of Marketing, Communication and New Media (IJMCNM), we will have successfully completed one calendar year of publications for the first time. Issue 1 was published in December 2013 and Issue 2 in June 2014. As a result, this year we have succeeded in completing our mission to publish every six months...
IJMCNM, Vol 2, Nº 2, January to June 2014
Sousa, Jorge RemondesThe reader will have online access to nine research works on tourist destinations, plus one from the First Edition, to the UNESCO World Heritage brand, association with a university brand, implementation of internal marketing programmes, co-creation, crowdsourcing and sustainability applied to brand management and communication, online communication and sales, the results of different methods of presenting a TV...
Marketing, Communication and New Media
Sousa, Jorge RemondesEditorialMarketing, Communication and New Media