14 documents found, page 1 of 2

Influencing wine tourists' decision-making with VR: the impact of immersive exp...

Virtual Reality (VR) has proven to be an important contribution to tourists' decision-making regarding a destination. This fact can be determinant, especially when tourists face some social limitation or restriction that conditions their participation in tourism activities. Therefore, we aim to understand whether the possibility of experiencing immersive wine tourism activities can encourage future visits, as w...

Virtual reality in wine tourism: Immersive experiences for promoting travel des...

Virtual reality (VR) has emerged as a powerful promotional tool in tourism, providing consumers immersive and engaging experiences. However, its specific impact on the wine tourism sector remains underexamined. This study aims to both investigate and convincingly highlight the promotional influence of VR on the inten tion to visit wine tourism destinations. By providing an immersive VR experience to 405 partici...

The adoption of virtual reality technologies in the Tourism Sector: influences ...

Purpose: The adoption of Virtual Reality (VR) is becoming increasingly common among tourism companies, seeking innovative solutions that allow for virtual exploration of destinations. To understand this new trend, this study explores in-depth the factors that influence the adoption of VR by tourism companies. Methods: Using the method of Interpretative Phenomenological Analysis (IPA) and the TOE theory (Technol...

Breaking barriers: unveiling challenges in virtual reality adoption for tourism...

Purpose – This study investigates the barriers to the adoption of Virtual Reality (VR) in the tourism industry. Although VR has great potential to enhance the tourist experience, the adoption of this technology is still limited in the tourism sector. Building on the fundamental principles of the Technology-Organization-Environment (TOE) theory and its contribution to perceptions of technology adoption, this stu...

An exploratory study about the effect of COVID-19 on the Intention to adopt Vir...

During the health crisis caused by COVID-19, virtual reality (VR) proved to be useful for the tourism industry, allowing this industry to continue working despite the restrictions imposed. However, it remains to be seen if the impact of this sanitary crisis in the tourism industry influenced managers’ intention to adopt this technology in the post-pandemic period. To fill this gap, a qualitative methodological ...

Can Virtual Reality be used to create memorable tourist experiences to influenc...

Tourism business models have used several technologies in their development, such as Virtual Reality (VR). Previous studies show that VR allows tourism organizations to promote new types of relationships between tourists and destinations, to enhance the appeal and memorability of tourist experiences and to diversify consumption patterns, which could also be interesting for dealing with sustainability issues, su...

Place attachment through virtual reality: a comparative study in Douro Region (...

Immersive technologies, such as virtual reality, could be effective marketing tools for destination marketing, namely in creating place attachment prior experience the destination. Place attachment plays a significant role in behavioural intentions to visit and to recommend a destination. However, place attachment research is relatively new in the tourism context. This study seeks to empirically examine the eff...

Perceções dos residentes no Douro sobre o desenvolvimento turístico da região

O objetivo geral deste trabalho consiste na análise das perceções dos residentes das comunidades do Douro no que respeita ao seu apoio ao desenvolvimento turístico (ADT) da região. Para além de alguns atributos socioeconómicos, considera‑se um conjunto de fatores determinantes para o ADT, nomeadamente, a imagem que os residentes têm do local onde vivem, os efeitos do turismo (negativos e positivos), a atitude g...

O turismo no Douro: notas bibliométricas sobre a literatura científica

Neste estudo procurou-se mapear a produção de artigos científicos com foco no subcampo ci- entífico do turismo na região do Douro, tentando compreender os aspetos e dimensões que têm vindo a ser destacados e privilegiados na produ- ção indexada nas bases de dados WoS e Scopus, entre 2000 e 2018. Pretende-se assim, apresentar uma visão sobre a produção científica que ex- plora uma região turística emergente, ser...

A oferta de alojamento turístico no Douro