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Theme Hotels, Cultural Heritage and Destination Image: The Case of Portugal
Almeida, Bruno Feijó; Almeida, Giovana Goretti Feijó; Almeida, PauloThe emergence of themed hotels represents an innovative strategy within the hospitality sector aimed at offering guests unique and personalised experiences. This study examines how literary themed hotels contribute to cultural tourism and heritage enhancement, as well as to destination image formation, experiential marketing dynamics and territorial branding processes linked to cultural identity. A multiple cas...
Bibliometric analysis on "tourism" and "competitiveness", from 2000 to 2023
Pereira, José Marques; Almeida, Giovana Goretti Feijó; Almeida, PauloTourist destinations are geographical areas characterised by a diverse set of natural, cultural and man-made attractions that motivate visitors to travel in search of unique experiences, leisure, relaxation or knowledge. These destinations comprise interdependent elements such as infrastructure, services, hospitality, safety and accessibility, which collectively shape the tourist experience and influence destin...
Bibliometric Analysis of Key Variables in Tourism: Destination, Competitiveness...
Pereira, José Marques; Almeida, Paulo; Almeida, Giovana Goretti FeijóIn the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus database. The bibliometric method was employed, with a focus on five variables (tourism destination, competitiveness, ...
Business improvement districts and their impact on territorial brands: a case s...
Almeida, Giovana Goretti Feijó; Guimarães, Pedro; Araújo Júnior, Edson Modesto de; Rezende, Denis AlcidesNumerous cities worldwide employ business improvement districts (BIDs) to manage their central areas. This article analyses the contribution of BIDs to cities’ territorial brands. Employing a case study methodology, we utilize the “territorial brand in regional development” (TBRD) matrix for qualitative analysis of selected BIDs. The findings underscore BIDs’ role as a versatile territorial brand in regional de...
A SUSTENTABILIDADE AMBIENTAL COMO ESTRATÉGIA DAS MARCAS VERDES
Almeida, Giovana Goretti Feijó; Arend, Silvio Cezar; Engel, VoniaO objetivo deste artigo é analisar o relatório da Interbrand, que elenca um ranking de marcas sustentáveis chamadas de marcas verdes, cujo apelo ecológico é utilizado estrategicamente com o intuito de promover a venda de seus produtos. Apresenta-se assim uma questão importante para as marcas nesse novo contexto do século XXI: como ir além do mero discurso da sustentabilidade ambiental. Torna-se relevante este e...