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Evaluating the impact of instagram engagement metrics on corporate revenue grow...
Sanches, Eva; Ramos, CeliaThis research explores the impact of social media metrics on revenue growth, specifically focusing on Instagram, a leading platform for businesses to engage consumers and promote offerings. It examines key metrics such as reach, impressions, interaction rate, and virality rate, which gauge user engagement with brand content. A novel metric, the loyalty rate, is introduced, combining interaction and virality rat...
Date: 2025
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Origin: Sapientia - Universidade do Algarve