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Maintaining Product Quality, Brand Image and Increasing Usage Motives as an Eff...

Lima, Ana; Sukardi, Sukardi

The purpose of the article is to analyze the effect of some variables on the purchase intention of cosmetic products - Nivea, such as the quality of cosmetic products, the motives for using cosmetics, and the cosmetic brand image. The population of this study is consumers of Nivea cosmetics, in the Special Region of Yogyakarta (Indonesia) with a sample of 228 respondents. The sampling method used in this study ...

Date: 2025   |   Origin: International Journal of Marketing, Communication and New Media
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