55 documents found, page 1 of 6
A Humanised Social Media Marketing Strategy: A Gym Chain Case in Portugal.
e Silva, Miguel Moreira; Teixeira, SaraSocial networks enhance brand-consumer engagement. This is critical for marketing and responding to consumer behavior. The COVID-19 pandemic has reduced face-to-face interactions, prompting social media as an alternative engagement avenue. The main objective of this study is to analyze the marketing strategies and potential signs of personalized communication on the social media channels of a gym chain based in...
V-Commerce: Factors Influencing the Purchase Intention of Portuguese Consumers
Teixeira, Sara; Teixeira, SandrinaPurpose: E-commerce usage is growing rapidly due to technological advancements and changes in consumer behaviour. An emerging trend in e-commerce is v-commerce, which uses immersive technologies to deliver interactive experiences for consumers. Therefore, it is essential to understand the consumer and their purchasing behaviour in this medium.Methodology: To achieve this objective, a quantitative methodology wa...
Key drivers and barriers of industry 4.0 for sustainable practices in small and...
Neves, Angela; Alves, Adriana S. F.; Ionita, Victor Azamfirei; Matias, João C. O.; Teixeira, Sara; Alcácer, Vítor; Godina, RaduAs with other industrial revolutions, Industry 4.0 also raises fundamental questions about its environmental, economic, and social sustainability. Among the various types of companies, small and medium-sized enterprises (SMEs) which represent 99.8 % of all EU businesses, contribute 52.4 % of value added play a crucial role in sustainability and have characteristics that distinguish them from large companies and...
Ventricular Septal Rupture After Acute Myocardial Infarction – Can Va-Ecmo Give...
Teixeira, Sara; Mendonça, Inês; Ferreira, Rita; Gaião, Sérgio; Paiva, José ArturVentricular septal rupture (VSR) after myocardial infarction (MI) is a rare but life-threatening complication. Although surgery is the gold standard treatment, best surgical timing is still a matter of debate. Studies are showing a tendency towards survival improvement with delayed intervention on the assumption that scarring of the infarcted tissue may facilitate patch suturing and avoid relapse of the defect....
Exploring the impact of mobile marketing tools on the purchase intention of ibe...
Teixeira, Sara; Nunes, AnaMobile devices have become an integral part of our daily lives, and people use them for numerous activities, including shopping. As a result, businesses must utilize mobile marketing tools to communicate with their customers and offer personalized and differentiated products. Mobile marketing employs various tools such as location-based services, mobile applications, and mobile e-mail to attract customers and s...
High And Intermediate-High Risk Pulmonary Embolism Management: A 5-Year Intensi...
Mendonça, Inês; Teixeira, Sara; Ferreira, Ana Rita; Paiva, José ArturBackground and Objectives: The optimal management of high-risk and intermediate-high-risk Pulmonary Embolism (PE) is a matter of ongoing debate. This paper aims to assess the short and long-term clinical outcomes associated with different treatment approaches for high-risk and intermediate-high-risk PE within an Intensive Care Unit (ICU) and identify potential areas for improvement. Methods: We conducted a retr...
Reverse Logistics: an approach to raising awareness of the risks caused by the ...
Oliveira, Zaila Maria; Teixeira, Sara; Souza, Elnivan; Souza, Cristiane; Pessoa, RosangelaThe growth in the manufacture of medicines and their consumption has potentiated an exponential growth in the improper disposal of medicines. This improper disposal comes from the population's lack of information or choice to do it the right way, increasing the risks of contamination of the environment and of the human being. This research seeks to contribute to the awareness of the risks that the incorrect dis...
Understanding the difficulties of leadership in the context of social entrepren...
Oliveira, Zaila Maria; Holanda, Tatiana Monteiro; Teixeira, Sandrina; Teixeira, SaraFemale leadership is a new perspective on leadership, as they seek to bring their intrinsic characteristics to the organizational environment. This research aims to verify the difficulties of female leadership, based on the theoretical assumptions that women face in the context of social entrepreneurship. The research is descriptive with a qualitative approach and field research strategy. The data was collected...
Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework
Souza, Elnivan; Forte, Sergio; Teixeira, Sara; Oliveira, Zaila Maria; Teixeira, SandrinaThe association between Strategy and Financial Performance is commonly used in scientific research. However, the dichotomy between deliberate and emergent strategies, although already discussed by several researchers, does not have a consensus in the literature. Also, the predominant practice in the academy investigates the financial perspective of performance and usually does not consider its plural aspects. B...
High connectivity among Vesicomyid bivalves from cold seeps and deep-sea fans o...
Hassan, Mohamad; Teixeira, Sara; Decker, Carole; Fuchs, Sandra; Mouchel, Olivier; Olu, Karine; Arnaud-Haond, SophieChemosynthetic ecosystems are scattered in the deep ocean, harbouring highly specialized communities, among which the degree of connectivity and dispersal is scarcely studied. This gap is largely due to limited range distribution, either real or due to highly partial exploration, preventing the availability of a sufficient number of samples for population genetic analysis. For the few species that escaped this ...