89 documents found, page 1 of 9

Brands as drivers of social media fatigue and its effects on users' disengageme...

PurposeSocial media has become an inescapable part of our lives. However, recent research suggests that excessive use of social media may lead to fatigue and users' disengagement. This study aims to examine which brand-related factors contribute to social media fatigue (SMF) and its subsequent role on driving lurking behaviors, particularly among young consumers.Design/methodology/approachBased on survey data f...

Don't Let it Go to Waste: Preventing and Profiling Household Food Waste

Can influencers' intimate self-disclosure lead to purchase intention? The media...

Understanding Special Requests as Drivers of Customer Citizenship Behaviors: th...

Customer special requests are requests that fall outside frontline employees' (FLE) normal job duties, requiring them to adapt to fit customer's needs. Adopting the customer perspective, this study aims to understand how can service firms benefit from an efficient reply to these requests. 280 customers were surveyed regarding a plethora of self-selected requests. Results show that FLE's adaptive behaviors promo...

Privacy concerns with COVID-19 tracking apps: a privacy calculus approach

Towards a better understanding of volunteer engagement: self-determined motivat...

PurposeNon-profit organizations (NPO) contribute significantly to the welfare of citizens and communities. Engagement in volunteering is crucial for sustaining volunteer motivation and for the effective and efficient functioning of NPO, with significant implications for society at large. Yet, literature on volunteer engagement (VE) is limited to date. Grounded on service-dominant logic, self-congruity theory an...

Developing the Oak Collection at the Jardim Botânico da Universidade do Porto, ...

Luxury brands and social media: drivers and outcomes of consumer engagement on ...

Social media has been increasingly important in how brands manage their image and keep up with consumer demands. However, luxury brands were initially reluctant to adopt an online presence given potential hazards to their core values of exclusivity, scarcity, authenticity and uniqueness. Therefore, research on social media engagement with luxury brands is still scant. Based on data collected from a multinationa...

Material constituído por um conjunto de casos de estudo, no âmbito da u.c. Web ...

Judging a book by its cover? The role of unconventional appearance on social me...

Social media influencers (SMI) have gained undeniable importance as brands endorsers. However, although their credibility can be affected by the way they look, no known studies have applied appearance stereotypes to SMI's perceived attractiveness, trustworthiness, and expertise, particularly when that appearance is unconventional (e. g., use of body tattoos). Therefore, building on extant endorsement research a...