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In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No ...

Dorison, Charles A; Lerner, Jennifer S; Heller, Blake H; Rothman, Alexander J; Kawachi, Ichiro I; Wang, Ke; Rees, Vaughan W; Gill, Brian P; Gibbs, Nancy

The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., "If you do not practice these st...

Date: 2022   |   Origin: Estudo Geral - Universidade de Coimbra
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