1 document found, page 1 of 1

Marketing de influência: uma relação tridimensional entre influenciadores digit...

Research goal: To explore the perception gaps of three key players regarding the design and implementation of influencer marketing strategies: brands, digital influencers and accounts, in the fashion, beauty and lifestyle sectors.Methods: Qualitative approach using 11 in-depth interviews with triads of participants involved in fashion, lifestyle and beauty influence marketing campaigns.Originality/Relevance: St...