18 documents found, page 1 of 2
Publicidade em tempos de pandemia: novos desafios e abordagens
Simões, Elsa; Tuna, SandraIntrodução A publicidade é, e tem sido desde sempre, um importante indicador de mudanças sociais, em todas as áreas. Mesmo quando confrontada com situações extremas, tais como a que vivemos presentemente, as sociedades ocidentais contemporâneas mantêm a necessidade de prosseguir com os seus processos, na medida em que as rodas da economia das quais dependemos têm de continuar a girar, independentemente dos perc...
Promoting youthfulness: the construction of persuasive discourse and argumentation
Tuna, SandraAdvertising discourse is persuasive by its very nature. Essentially goal-oriented, it is constructed so as to propose a pre-determined view of the world that suits its purposes, by means of a well-defined argumentative pathway that leads up to the proposed most (desired) suitable option. As a discourse that enjoys unparalleled freedom – both in terms of content and form – it has long moved beyond a clear-cut ar...
Words of empowerment: (pseudo-)scientific discourse in magazine advertisements
Simões, Elsa; Tuna, SandraIt is the purpose of this essay to undertake a reflection on the different strategies used in magazine advertisements in order to acquire discursive credibility, which is something advertising discourse, in general, is normally denied. After a theoretical incursion on the practice of discourse borrowing in advertising, we will concentrate on the analysis of advertising strategies which draw on (a) medicine and ...
Words of empowerment: (pseudo-)scientific discourse in magazine advertisements
Freitas, Elsa; Tuna, Sandra
Construir a Paz: visões interdisciplinares e internacionais sobre conhecimento ...
Cunha, Pedro; Toscano, Ana María da Costa; Barros, Carla; Ramos, Cláudia Toriz; Jólluskin, Gloria; Leite, Isabel Costa; Silva, IsabelA procura crescente de informação sobre questões ligadas à Paz, a necessidade de instrumentos no domínio da gestão de conflitos, o incremento de publicações de natureza científica e técnica dedicadas a estes temas e o aumento de ações de ensino e formação nestas áreas são hoje uma realidade a que não escapamos. Os 4 volumes de “Construir a Paz”, inscrevendo-se em visões interdisciplinares e internacionais sobre...
O discurso publicitário em sala de aula: objecto de análise discursiva e modelo...
Tuna, Sandra
Gendered adverts: an analysis of female and male images in contemporary perfume...
Tuna, Sandra; Freitas, ElsaNowadays, in an increasingly more evident manner, perfumes assume the role of tokens of individuality and sexual orientation of those who wear them. Magazine ads that divulge the different perfume brands foreground that characteristic, by using partially stereotypical forms of representation when it comes to their protagonists: men, women (alone, in couples or in groups). After a brief theoretical contextualiza...
Infusões referenciais como estratégias discursivas em anúncios publicitários : ...
Freitas, Elsa Simões Lucas; Tuna, SandraNowadays, we face a great diversity of advertising messages in the media that are ruled by common goals: the will of attracting the public’s attention, increasing the public knowledge of the brands, thus awaking the interest and desires for the product and leading them, at last, to acquire such good or service. In order to be able to make a specific advertising message stand out it is necessary to create a memo...
Nota introdutória
Simões, Elsa; Tuna, Sandra