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The sun is no fun without rain: physical environments affect how we feel about ...

Jonauskaite, Domicele; Abdel-Khalek, Ahmed M.; Abu-Akel, Ahmad; Al-Rasheed, Abdulrahman Saud; Antonietti, Jean Philippe; Ásgeirsson, Árni Gunnar

Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries...

Date: 2019   |   Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
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