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Sustainable tourism development and branding strategies in rural areas: A case ...

Ramos, Dina; Malta, Ana Maria; Costa, Carlos; Valenciano, Jaime de Pablo; Marínez-Vasquez, Rosa Maria

The sustainable development of tourism in rural areas is an increasingly important issue, highlighted by the need to balance economic growth with the conservation of cultural and natural heritage. This study presents a comparative analysis of two projects, Gândara TourSensations in Portugal and Marca Pueblo in Spain, analysing how these initiatives contribute to the sustainable development of tourism in rural c...

Date: 2024   |   Origin: Revista Turismo & Desenvolvimento
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